Hyojin Lee

Examining consumers’ sensory experiences with color: A consumer neuroscience approach

Paul E. Stillman, K. Fujita, H. R. Unnava, 2020 .

Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level

Xiaoyan Deng, Hyojin Lee, Kentaro Fujita, 2014 .

Neurological evidence for the role of construal level in future-directed thought

William A. Cunningham, Paul E. Stillman, K. Fujita, 2017, Social cognitive and affective neuroscience.

The Role of Temporal Distance on the Color of Future-Directed Imagery: A Construal-Level Perspective

K. Fujita, H. R. Unnava, Hyojin Lee, 2016 .

The Effect of Black-and-White versus Color Imagery on Consumer Behavior: A Construal Level Theory Approach

Hyojin Lee, 2016 .

A “Wide” Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice

Barbara E. Kahn, H. Rao Unnava, Xiaoyan Deng, 2016 .

“Too true to be good?” when virtual reality decreases interest in actual reality

Xiaoyan Deng, Hyojin Lee, H. Rao Unnava, 2019, Journal of Business Research.

The impact of other customers on customer citizenship behavior

Youjae Yi, Taeshik Gong, Hyojin Lee, 2013 .

Colorful Or Black-And-White? the Role of Temporal Distance on How You See the Future

Xiaoyan Deng, Hyojin Lee, Kentaro Fujita, 2014 .