B. Leisen

Image segmentation: the case of a tourism destination

B. Leisen, Birgit Leisen, Birgit Leisen, 2001 .

An Improved Scale for Assessing Patients' Trust in Their Physician

M. Hyman, B. Leisen, Birgit Leisen, 2001, Health marketing quarterly.

Cross‐national assessment of service quality in the telecommunication industry: evidence from the USA and Germany

B. Leisen, C. Vance, Birgit Leisen, 2001 .

A Broadened Sales Curriculum: Exploratory Evidence

Michael J. Tippins, B. Lilly, B. Leisen, 2004 .

Antecedents and consequences of trust in a service provider: The case of primary care physicians

Michael R. Hyman, M. Hyman, B. Leisen, 2004 .

Corporate and Brand Web Sites as Customer Relationship Management Tools

Mark P. Leach, Annie H. Liu, R. Winsor, 2004 .

The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliances

Bryan Lilly, Robert D. Winsor, R. Winsor, 2002 .