Sumiko Hirakawa

Spectator Motives: Differentiating Among Objects of Attraction in Professional Football

Daniel C. Funk, Daniel F. Mahony, D. Funk, 2000, European Journal for Sport Management.

Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Team Sporting Events

Daniel C. Funk, Daniel F. Mahony, D. Funk, 2001 .

The relationship between stadium size & location and spectator characteristics: implications for marketing strategies.

Daniel F. Mahony, M. Nakazawa, Sumiko Hirakawa, 2000 .

Female Spectators in J.League

Makoto Nakazawa, Mary A. Hums, Sumiko Hirakawa, 2000 .

Segmenting J. League Spectators Based on Length of Time as a Fan

Daniel C. Funk, Daniel F. Mahony, M. Nakazawa, 1999 .