Myoung‐Gi Chon

发表

One does not fit all: Health audience segmentation and prediction of health behaviors in cancer prevention

Hyojung Park, Myoung‐Gi Chon, 2017, Health marketing quarterly.

Tweeting as Health Communication: Health Organizations’ Use of Twitter for Health Promotion and Public Engagement

Hyojung Park, B. Reber, Myoung‐Gi Chon, 2016, Journal of health communication.

Understanding Active Publics and Their Communicative Actions Through Public Segmentation: Applying Situational Theory of Problem Solving to Public Segmentation in an Organizational Crisis Situation

Jeong-Nam Kim, Myoung‐Gi Chon, 2016 .

Government public relations when trouble hits: exploring political dispositions, situational variables, and government–public relationships to predict communicative action of publics

Myoung‐Gi Chon, 2019, Asian Journal of Communication.

Communicating with Key Publics in Crisis Communication: The Synthetic Approach to the Public Segmentation in Caps (Communicative Action in Problem Solving)

A. Miller, Young Kim, Myoung‐Gi Chon, 2016 .

Exploring effects of message framing on supportive behaviors toward environmental corporate social responsibility

Young Kim, Myoung‐Gi Chon, Young Kim, 2022, Corporate Communications: An International Journal.

Classifying foreign publics: Examining the relationships behavioral experience, symbolic environment, and communication behaviors among key foreign publics

Jeong-Nam Kim, Myoung‐Gi Chon, Loarre Andreu Perez, 2021, Politics & Policy.

Embodying Temporality in Response Efficacy: How Coping Appraisal Promotes Preventive Behavioral Engagement During the Ongoing Pandemic.

Myoung‐Gi Chon, Sungsu Kim, 2022, Health communication.

Cross-national Ongoing Crisis Communication on Social Media: A Comparative Analysis of Twitter regarding Asiana Airlines Crash Crisis in South Korea and US

A. Miller, Young Kim, Myoung‐Gi Chon, 2014 .

Seeing a crisis through colored glasses: How partisan media leads to attribution of crisis responsibility and government trust

Myoung‐Gi Chon, Elisabeth Fondren, 2019, Journal of Public Affairs.

Predicting Public Support for Government Actions in a Public Health Crisis: Testing Fear, Organization-Public Relationship, and Behavioral Intention in the Framework of the Situational Theory of Problem Solving

Hyojung Park, Myoung‐Gi Chon, 2019, Health communication.

Who Is Caring for the Caregiver? The Role of Cybercoping for Dementia Caregivers

Young Kim, Myoung‐Gi Chon, Jae-Seon Jeong, 2018, Health communication.

Social Media Activism in the Digital Age: Testing an Integrative Model of Activism on Contentious Issues

Hyojung Park, Myoung‐Gi Chon, 2020, Journalism & Mass Communication Quarterly.

From Messaging to Behavioral Strategy: Constructing a Model of Relationship- and Action-Focused Crisis Communication Principles

Jeong-Nam Kim, Myoung‐Gi Chon, 2022 .

When work and life boundaries are blurred: the effect of after-hours work communication through communication technology on employee outcomes

Myoung‐Gi Chon, Katie Haejung Kim, 2022, Journal of Communication Management.

“Don’t Go, Don’t Buy”: Understanding the Motivations of the Anti-Japan Boycott Movement in South Korea During an International Conflict

Myoung‐Gi Chon, Yeunjae Lee, 2022 .

Megaphoning effects of skepticism, cynicism, and situational motivation on an environmental CSR activity

Young Kim, Myoung‐Gi Chon, 2021 .

Misinformation and Government Crisis Management in South Korea: Understanding Active Publics’ Belief in Misinformation about the Yemeni Refugee Issue and Its Effect on Active Communication Behaviors

Myoung‐Gi Chon, Katie Haejung Kim, 2021, Journal of International Crisis and Risk Communication Research.

Dealing with the COVID-19 crisis: Theoretical application of social media analytics in government crisis management

Myoung‐Gi Chon, S. Kim, 2022, Public Relations Review.

Conceptualizing allegiant communication behavior: A cross-national study of employees’ self-orchestration of voice and silence

Jeong-Nam Kim, Myoung‐Gi Chon, Chan-Souk Kim, 2021 .

Transformational leadership and employee communication behaviors: the role of communal and exchange relationship norms

Myoung‐Gi Chon, Yeunjae Lee, 2020 .

Are Chinese Netizens Willing to Speak Out? The Spiral of Silence in Public Reactions to Controversial Food Safety Issues on Social Media

Myoung‐Gi Chon, Jiaying Liu, Jarim Kim, 2021, International journal of environmental research and public health.

Fostering compliance with COVID-19 guidelines: insights for risk communication strategies during a pandemic

Myoung‐Gi Chon, Sungsu Kim, 2022, The Social Science Journal.

Values of Government Public Relations for a Rocky Road to Participatory Democracy: Testing Public Engagement, Empowerment, and Serenity Hypotheses in Public Sector Communication

Jeong-Nam Kim, Myoung‐Gi Chon, Hyelim Lee, 2020 .

Coping with mental health issues via communicative action in the digital age: testing cybercoping models

Myoung‐Gi Chon, 2022, Journal of communication in healthcare.

From Mind to Mouth: Understanding Active Publics in China and Their Communicative Behaviors on GM Foods

Jeong-Nam Kim, Myoung‐Gi Chon, Jiaying Liu, 2022, International journal of environmental research and public health.

Understanding Active Communicators on the Food Safety Issue: Conspiratorial Thinking, Organizational Trust, and Communicative Actions of Publics in China

Myoung‐Gi Chon, Jiaying Liu, Jarim Kim, 2022, American Behavioral Scientist.

Combating COVID-19 Vaccine Hesitancy: A Synthetic Public Segmentation Approach for Predicting Vaccine Acceptance

Myoung‐Gi Chon, Sungsu Kim, 2022, Disaster Medicine and Public Health Preparedness.

Moving beyond the sector: The spillover effects of an NPO’s crisis on the same and different sectors

Myoung‐Gi Chon, Bugil Chang, 2024, Public Relations Review.

Country-of-Origin Relationship (CoOR): A Relational Approach to Understanding the Association Between a Multinational Company in Crisis and Its Country of Origin

Myoung‐Gi Chon, Lisa Tam, Jeong-Nam Kim, 2024, International Journal of Strategic Communication.

The role of social media in empowering activism: testing the integrative model of activism to anti-Asian hate crimes

Myoung‐Gi Chon, 2023, Asian Journal of Communication.