Gema Vinuales

发表

Not so social: When social media increases perceptions of exclusions and negatively affects attitudes toward content

Gema Vinuales, Veronica L. Thomas, 2020 .

Understanding the role of social influence in piquing curiosity and influencing attitudes and behaviors in a social network environment

Gema Vinuales, Veronica L. Thomas, 2017 .

THE IMPORTANCE OF COURSE TITLE AND STUDENT PERCEIVED VALUE OF A COURSE TO EMPLOYERS IN MOTIVATING STUDENTS TO ENROLL IN QUANTITATIVE MARKETING COURSES

Gauri Kulkarni, Gema Vinuales, 2020 .

ESSAYS ON SOCIAL MEDIA AND BRANDING

Gema Vinuales, 2014 .

DESCRIPTION AND EVALUATION OF AN INNOVATIVE SEGMENTATION, TARGETING, AND POSITIONING ACTIVITY USING STUDENT PERCEIVED LEARNING AND ACTUAL STUDENT LEARNING

Gauri Kulkarni, Gema Vinuales, Erin M. Steffes, 2018, Marketing Education Review.

HOOK, LINE, AND SINKER: CATCHING AND MAINTAINING STUDENTS’ ATTENTION WITH MARKETING HOOKS

Gema Vinuales, Veronica L. Thomas, Erin M. Steffes, 2020, Marketing Education Review.

The Power of Politics in Branding

Daniel A. Sheinin, Gema Vinuales, Geraldo R M Matos, 2017 .