Ping Zhao

Tweeting as a Marketing Tool: A Field Experiment in the TV Industry

Xuping Jiang, Juanjuan Zhang, Shiyang Gong, 2017 .

Tweets and Sales

Xuping Jiang, Juanjuan Zhang, Shiyang Gong, 2014 .

Mobile coupon acquisition and redemption for restaurants: The effects of store clusters as a double-edged sword

Ping Zhao, Chun Qiu, 2019, Journal of Business Research.

Effects of discount retraction on consumers' subsequent brand choice: Moderating role of discount size

Ping Zhao, Rui-feng Yu, 2011 .