Cathy Nguyen

发表

Factors Moderating the Impact of Word of Mouth for TV and Film Broadcasts

Jenni Romaniuk, Cathy Nguyen, Jenni Romaniuk, 2013 .

Is consumer psychology research ready for today’s attention economy?

Jenni Romaniuk, Cathy Nguyen, 2017 .

When retailers and manufacturers advertise together; examining the effect of co-operative advertising on ad reach and memorability

Jenni Romaniuk, M. Faulkner, Cathy Nguyen, 2020 .

Viva La Revolution! for Evidence-Based Marketing We Strive

Byron Sharp, R. Kennedy, Malcolm J. Wright, 2017 .

Mind the gap: Understanding the gap between intentions and behaviour in the charity context

M. Faulkner, Cathy Nguyen, Luqiong Tong, 2022, Journal of Business Research.

Japan’s Immigration Policies and the Growing Need for Integration

Cathy Nguyen, 2012 .

Expanding Marketing Empirical Generalisations to Health Behaviours: Physical Activity is Not so Different from Buying Behaviour, after-All

Byron Sharp, Svetlana Bogomolova, Cathy Nguyen, 2017 .

Does an expanded brand user base of co-branded advertising help ad-memorability?

Jenni Romaniuk, M. Faulkner, Cathy Nguyen, 2018 .

Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory

Jenni Romaniuk, M. Faulkner, Cathy Nguyen, 2018 .

Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory

Jenni Romaniuk, M. Faulkner, Cathy Nguyen, 2019, Marketing letters.

Pass it On: A Framework for Classifying the Content of Word of Mouth

Jenni Romaniuk, Cathy Nguyen, Jenni Romaniuk, 2014 .

The Strengths and Weaknesses of Celebrities as Branding and Creative design elements in Advertising

Jenni Romaniuk, Aoi Tanaka, Cathy Nguyen, 2015 .