Evelyn López

Analysis of the use of memes as an exponent of collective coping during COVID-19 in Puerto Rico

José A Flecha Ortiz, Maria A Santos Corrada, Evelyn López, 2020, Media International Australia.

The gratifications in the experience of the use of social media and its impact on the purchase and repurchase of products and services

Evelyn López, M. D. L. M. S. Corrada, J. Flecha, 2020 .

Millennial Consumers: Gratifications through the use of Snapchat and its impact on impulsive motivations of purchase

Evelyn López, Virgin Dones, M. D. L. M. S. Corrada, 2018, ESIC MARKET Economic and Business Journal.

The Gratifications of Ephemeral Marketing Content, the Use of Snapchat by the Millennial Generation and Their Impact on Purchase Motivation

Evelyn López, Virgin Dones, Jose A. Flecha-Ortiz, 2021 .