G. Gregory

发表

Branding for non-profits: explaining new donor decision-making in the charity sector

L. Ngo, G. Gregory, Ryan Miller, 2019 .

Humorous advertising that travels: A review and call for research

G. Gregory, Heather J. Crawford, 2015 .

Integrating e-commerce into existing export marketing theories: A contingency model

G. Gregory, Munib Karavdic, Gary D. Gregory, 2005 .

Repeated Behavior and Environmental Psychology: The Role of Personal Involvement and Habit Formation in Explaining Water Consumption1

G. Gregory, M. Leo, 2003 .

Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures

L. Ngo, G. Gregory, Munib Karavdic, 2017, Industrial Marketing Management.

model Integrating e-commerce into existing export marketing theories: A contingency

G. Gregory, Munib Karavdic, 2009 .

Influence of country of origin and type of information exchanged on consequences of offshore service sentiment

G. Gregory, Shawn T Thelen, Lu Lu, 2020 .

Service Offshoring Fit from Consumers’ Perspective

L. Ngo, G. Gregory, Lu Lu, 2020 .

Administration; *College Planning; Decision Making; *Economic Factors; Educational Change; Higher Education; Policy Formation; *Political Influences; Population Trends; Social Change; State Universities; Technological Advancement; *Trend Analysis

G. Gregory, 1985 .

Reconceptualizing Individualism-Collectivism in Consumer Behavior

James M. Munch, G. Gregory, 1996 .

Culture, motivation, and vocational decision-making of Australian senior high school students in private schools

J. McCormick, Kerry Barnett, G. Gregory, 2011 .

Toward a Better Understanding of Volunteering for Nonprofit Organizations: Explaining Volunteers’ Pro-Social Attitudes

Elten Briggs, M. Peterson, G. Gregory, 2010 .

Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector

L. Ngo, G. Gregory, Ryan Miller, 2021, Australasian Marketing Journal.

Global vs local brands: how home country bias and price differences impact brand evaluations

Peeter W. J. Verlegh, P. Verlegh, M. Cleveland, 2014 .

Managing Customer Uncertainty in Making Service Offshoring Decisions

R. Bagozzi, L. Ngo, G. Gregory, 2021, Journal of Service Research.

The Effects of E-Commerce Drivers on Export Marketing Strategy

Shaoming Zou, Shaoming Zou, G. Gregory, 2007 .

Brand experience and consumers' social interactive engagement with brand page: An integrated-marketing perspective

L. Ngo, G. Gregory, Widya Paramita, 2021 .

Attitude functions in consumer research: comparing value–attitude relations in individualist and collectivist cultures

James M. Munch, M. Peterson, G. Gregory, 2002 .

Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China

L. Ngo, G. Gregory, Heather J. Crawford, 2019, International Journal of Advertising.

The Act of Giving: Involvement, Habitual Giving, and Motives of Volunteerism

G. Gregory, 2006 .

Integrating cultural influences into current theory on customer loyalty formation

G. Gregory, 1999 .

Do consumers really pay more for their own country brand? : The impact of price and ethnocentrism on local brand preference

G. Gregory, Warat Winit, 2009 .

Motivation in organisational online knowledge sharing

L. Ngo, G. Gregory, Tuyet-Mai Nguyen, 2021, J. Knowl. Manag..

Converting internal brand knowledge into employee performance

Pham Hung Cuong, L. Ngo, N. P. Nguyen, 2019, Journal of Product & Brand Management.

Cultural values in international advertising: An examination of familial norms and roles in Mexico

James M. Munch, G. Gregory, Gary D. Gregory, 1997 .