Kunter Gunasti

发表

The effects of compensatory inferences for attributes on the choice of incomplete product options

William T. Ross, Kunter Gunasti, 2015 .

How Inferences About Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability

Kunter Gunasti, William T. Ross, Kunter Gunasti, 2009 .

The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions

Kunter Gunasti, Timucin Ozcan, 2019, SSRN Electronic Journal.

The Conflict Between Partnership and Fairness in the Decision of Whom to Help

Mauricio Palmeira, Kunter Gunasti, 2022, Journal of Business Ethics.

How and When Alphanumeric and Suggestive Brand Names Affect Consumer Preferences

William T. Ross, Kunter Gunasti, 2007 .

How language affects consumers' processing of numerical cues

William T. Ross, Kunter Gunasti, Selcan Kara, 2020 .

Creating an Environment in Which Youths Are Encouraged to Eat a Healthier Diet

M. Goldberg, Kunter Gunasti, 2007 .

How Language Affects Consumers’ Processing of Numerical Cues

William T. Ross, Kunter Gunasti, Selcan Kara, 2020 .

The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions

Kunter Gunasti, Timucin Ozcan, 2019, Marketing Letters.

Original Brands in Competition Against High Quality Copycats

H. Nguyen, Kunter Gunasti, 2018 .

Effects of search, experience and credence attributes versus suggestive brand names on product evaluations

William T. Ross, Kunter Gunasti, Selcan Kara, 2020 .

My brand identity lies in the brand name: personified suggestive brand names

William T. Ross, Kunter Gunasti, Selcan Kara, 2020, Journal of Brand Management.

My brand identity lies in the brand name: personified suggestive brand names

William T. Ross, Kunter Gunasti, Selcan Kara, 2020 .

How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers

Kunter Gunasti, Timucin Ozcan, Kunter Gunasti, 2019 .

Consumer reactions to round numbers in brand names

Kunter Gunasti, Timucin Ozcan, Kunter Gunasti, 2016 .

Is it the ‘alpha’ or the ‘numeric’?: Consumers’ evaluation of letter versus number changes in alphanumeric brand names

Kunter Gunasti, Selcan Kara, William T. Ross, 2015 .

How and when Alphanumeric Brand Names Affect Consumer Preferences

Kunter Gunasti, William T. Ross, Kunter Gunasti, 2010 .

Is a $200 Nordstrom Gift Card Worth More or Less Than a $200 Gap Gift Card? The Asymmetric Valuations of Luxury Gift Cards

Ernest Baskin, Kunter Gunasti, 2018, Journal of Retailing.

A ReExamination of Post-Experience Advertising Effects: The Moderating Role of Accuracy Motivation

H. Baumgartner, Kunter Gunasti, Min Ding, 2008 .

The Asymmetric Effects of Positive Or Negative Experiences with an Extension on Low- or High-Equity Parent Brands: A Microtheoretical Notion

H. Baumgartner, Kunter Gunasti, 2016, Customer Needs and Solutions.

The Asymmetric Effects of Positive Or Negative Experiences with an Extension on Low- or High-Equity Parent Brands: A Microtheoretical Notion

H. Baumgartner, Kunter Gunasti, 2016 .

Impact of Gamification on Perceptions of Word-of-Mouth Contributors and Actions of Word-of-Mouth Consumers

Lei Wang, Ram D. Gopal, Ramesh Shankar, 2020, MIS Q..

The Impact of Gamification on Word-of-Mouth Effectiveness: Evidence from Foursquare

Lei Wang, Ram D. Gopal, Ramesh Shankar, 2017, HICSS.

How associations between products and numbers in brand names affect consumer attitudes: introducing multi-context numbers

Kunter Gunasti, Timucin Ozcan, 2018, Journal of Brand Management.

Is it the ‘alpha’ or the ‘numeric’?: Consumers’ evaluation of letter versus number changes in alphanumeric brand names

Kunter Gunasti, Selcan Kara, William T. Ross, 2015, Journal of Brand Management.

Consumer misestimations of small recurring changes vs. a single large lump sum

Kunter Gunasti, H. Chen, 2023, Marketing Letters.