P. Ziamou

Promoting Consumer Adoption of High-Technology Products: Is More Information Always Better?

S. Ratneshwar, P. Ziamou, 2002 .

Commercializing new technologies: consumers' response to a new interface

P. Ziamou, 2002 .

The Effect of the Degree of Newness of a Areally New@ Product on Consumers Judgments

P. Ziamou, 1999 .

Selling Exports to Consumers in Bulgaria: Attitudes Towards Foreign Products

Y. Zotos, Kostas Zafiropoulos, S. Lysonski, 1999 .

A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials

Paschalina Ziamou, Christina Boutsouki, Christina Boutsouki, 2016, Current Research on Gender Issues in Advertising.

“Am I Getting It or Not?” The Practices Involved in “Trying to Consume” a New Technology

Alladi Venkatesh, Paschalina Ziamou, A. Venkatesh, 2012 .

Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?

Paschalina Ziamou, S. Ratneshwar, S. Ratneshwar, 2003 .

The Influence of Temporal Distance on Consumer Preferences for Technology-Based Innovations†

Paschalina Ziamou, Robert W. Veryzer, P. Ziamou, 2005 .

The essentials of scenario writing

Paschalina Ziamou, Steven P. Schnaars, P. Ziamou, 2001 .

Marketing Organically Produced Food Products in Greece

E. Tsakiridou, Y. Zotos, P. Ziamou, 1999 .