K. D. Frankenberger

Does consumer knowledge affect consumer responses to advertised reference price claims

K. D. Frankenberger, Ruiming Liu, Kristina D. Frankenberger, 1994 .

Using Customer Lifetime Value in Customer Selection and Resource Allocation (03-112)

E. Ofek, Jaideep Prabhu, R. Venkatesan, 2004 .

Segmenting Teens for AIDS Preventive Behaviors with Implications for Marketing Communications

A. Sukhdial, K. D. Frankenberger, Kristina D. Frankenberger, 1994 .

Adolescent Egocentrism, Risk Perceptions, and Sensation Seeking among Smoking and Nonsmoking Youth

K. D. Frankenberger, Kristina D. Frankenberger, 2004 .

The Earnings Effects of Marketing Communication Expenditures During Recessions

K. D. Frankenberger, Kristina D. Frankenberger, R. Graham, 2011 .

The Contribution of Changes in Advertising Expenditures to Earnings and Market Values

K. D. Frankenberger, Kristina D. Frankenberger, R. Graham, 2000 .

Does It Pay to shock?

D. Dahl, K. D. Frankenberger, Kristina D. Frankenberger, 2003, Journal of Advertising Research.

Adolescent egocentrism: a comparison among adolescents and adults.

K. D. Frankenberger, K D Frankenberger, Kristina D. Frankenberger, 2000, Journal of adolescence.