Maura L. Scott

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"So cute I could eat it up": : Priming effects of cute products on indulgent consumption

Gergana Y. Nenkov, Maura L. Scott, 2014 .

Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings

Anne L. Roggeveen, Dhruv Grewal, Maura L. Scott, 2020, Journal of Interactive Marketing.

Language matters: humanizing service robots through the use of language during the COVID-19 pandemic

E. Miller, Maura L. Scott, Martin W. Mende, 2022, Marketing Letters.

Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses

Dhruv Grewal, Maura L. Scott, Martin W. Mende, 2019, Journal of Marketing Research.

Here Comes the Sun: Present and Future Impact in Marketing and Public Policy Research

Kelly D. Martin, Maura L. Scott, Corinne M. K. Hassler, 2021, Journal of Public Policy & Marketing.

The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restrained and Unrestrained Eaters

Stephen M. Nowlis, N. Mandel, S. Nowlis, 2008 .

Judging the Book by Its Cover? how Consumers Decode Conspicuous Consumption Cues in Buyer–Seller Relationships

Lisa E. Bolton, Maura L. Scott, Martin W. Mende, 2013 .

Promoting positive change: Advancing the food well-being paradigm☆

Priyali Rajagopal, Laura A. Peracchio, Alan R. Andreasen, 2013 .

The flip side of vanity sizing: How consumers respond to and compensate for larger than expected clothing sizes☆

D. Dahl, Andrea C. Morales, Joandrea Hoegg, 2014 .

From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being

Brennan Davis, Shiriki K. Kumanyika, Terry L. Childers, 2011 .

The Role of Accent Standardness in Message Preference and Recall

Andrea C. Morales, Eric Yorkston, Maura L. Scott, 2012 .

Preventing Food Waste and Promoting Healthier Eating among Lower-Income Families in Industrialized Nations

Stacey R. Finkelstein, Beth Vallen, Beth Vallen, 2019, Handbook of Famine, Starvation, and Nutrient Deprivation.

The marketing of love: how attachment styles affect romantic consumption journeys

Lisa E. Bolton, Maura L. Scott, Martin W. Mende, 2018, Journal of the Academy of Marketing Science.

The Effect of Goal Specificity on Consumer Goal Reengagement

S. Nowlis, Maura L. Scott, 2013 .

The Ambassador Effect: a Pre-Commitment Technique to Increase Consumer Prosocial Behavior and Loyalty

Maura L. Scott, Martin W. Mende, C. Kelley, 2017 .

Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption

Gergana Y. Nenkov, Maura L. Scott, 2016 .

All That Glitters Is Not Gold

Lisa E. Bolton, Maura L. Scott, Martin W. Mende, 2018 .

May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World

Maura L. Scott, Martin W. Mende, Martin Mende, 2021, Journal of Public Policy & Marketing.

You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades

Jan H. Schumann, Maura L. Scott, Martin W. Mende, 2022, Journal of the Academy of Marketing Science.

Sales well-being: a salesperson-focused framework for individual, organizational, and societal well-being

Riley Dugan, Maura L. Scott, Valentina Ortiz Ubal, 2022, Journal of Personal Selling & Sales Management.

Consumer Preference Between Price and Feature Changes

N. Mandel, S. Nowlis, Maura L. Scott, 2006 .

Expanding the Lens of Food Well-Being: An Examination of Contemporary Marketing, Policy, and Practice with an Eye on the Future

Beth Vallen, Maura L. Scott, 2019, Journal of Public Policy & Marketing.

Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts

Gergana Y. Nenkov, L. Salisbury, Maura L. Scott, 2020, Journal of Consumer Psychology.

Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?

Gergana Y. Nenkov, Maura L. Scott, Martin W. Mende, 2022, Journal of the Academy of Marketing Science.

We Get by with a Little Help from Our Friends: Progress Toward the Future and an Invitation to Approach Policy Questions Through Novel Perspectives

Kelly D. Martin, Maura L. Scott, 2022, Journal of Public Policy & Marketing.

Reimagining marketing strategy: driving the debate on grand challenges

Ko de Ruyter, D. Dahl, K. Plangger, 2021, Journal of the Academy of Marketing Science.

The marketing of love: how attachment styles affect romantic consumption journeys

Lisa E. Bolton, Maura L. Scott, Martin W. Mende, 2018, Journal of the Academy of Marketing Science.

The COVID-19 Pandemic at the Intersection of Marketing and Public Policy

Kelly D. Martin, Scot Burton, P. Ellen, 2020 .

Activating Consumers for Better Service Coproduction outcomes through Eustress: The Interplay of Firm-Assigned Workload, Service Literacy, and Organizational Support

Mary Jo Bitner, Amy L. Ostrom, Maura L. Scott, 2017 .

The Journal of Public Policy & Marketing at 40: Celebrating History and Impact

Kelly D. Martin, Abhishek Borah, Maura L. Scott, 2021 .

Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research: A Curation and Research Agenda

David Crockett, Maura L. Scott, Zeynep Arsel, 2021, Journal of Consumer Research.

Collaborative Art: A Transformational Force within Communities

Adriana V. Madzharov, Melissa G. Bublitz, L. Peracchio, 2019, Journal of the Association for Consumer Research.

The Effect of Lifestyle-Based Depletion on Teen Consumer Behavior

Maura L. Scott, Detra Y. Montoya, 2013 .

Consumer preferences for fuel snacks at the intersection of caregiving stress and gender

Maura L. Scott, Martin Mende, Marina Cozac, 2023, Journal of Business Research.

Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores

Jan H. Schumann, Maura L. Scott, C. Kelley, 2019 .

Helping lower income parents reduce the risk of food waste resulting from children's aversion to healthier food options: Comment on Daniel (2016).

Stacey R. Finkelstein, Beth Vallen, Paul M. Connell, 2016, Social science & medicine.

Exploring Consumer Responses to COVID-19: Meaning Making, Cohort Effects, and Consumer Rebound

Anne L. Roggeveen, Kusum L. Ailawadi, K. Pauwels, 2022, Journal of the Association for Consumer Research.

Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption

Gergana Y. Nenkov, Maura L. Scott, 2014, Marketing Letters.

How Consumers Assess Free E-Services

Jan H. Schumann, Maura L. Scott, Christian J. Wagner, 2018 .

Impact for good: a journey toward impact through marketing scholarship

Maura L. Scott, Martin Mende, 2022, European Journal of Marketing.

Low detail future variety: Providing affective relief during repetitive music consumption

D. Hardesty, James A. Mead, Maura L. Scott, 2019, Psychology & Marketing.

Marketing, Through the Eyes of the Stigmatized

Robert W. Palmatier, Colleen M. Harmeling, Maura L. Scott, 2020 .

Journal of Public Policy & Marketing: A Strategic Vision for Rigor, Relevance, and Inclusivity

Kelly D. Martin, Maura L. Scott, 2021 .

Negative associations of frozen compared with fresh vegetables

Stacey R. Finkelstein, Beth Vallen, Paul M. Connell, 2018, Appetite.

Journal of Business Research

David M. Woisetschläger, David L. Mothersbaugh, Emma K. Macdonald, 2023 .

Introduction to the Commentary Series: Inequalities and Divides as We Continue to Grapple with a Global Pandemic

Kelly D. Martin, Maura L. Scott, 2021 .

Personalized Communication as a Platform for Service Inclusion? Initial Insights Into Interpersonal and AI-Based Personalization for Stigmatized Consumers

Robert W. Palmatier, Colleen M. Harmeling, Maura L. Scott, 2023, Journal of Service Research.

When the arts inspire businesses: Museums as a heritage redefinition tool of brands

Nripendra P. Rana, David M. Woisetschläger, David L. Mothersbaugh, 2017 .

Consumption addiction: Developing a research agenda to understanding how consumers progress from normal to maladaptive consumption and addiction

Kelly L. Haws, Ingrid M. Martin, Ann M. Mirabito, 2012 .

Strategies for improving self-control among naïve, sophisticated, and time-consistent consumers

Rajiv K. Sinha, N. Mandel, Sunghoon Kim, 2017 .