Mitchell J. Lovett
发表
Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth
Linli Xu,
Renana Peres,
Mitchell J. Lovett,
2019,
Quantitative Marketing and Economics.
Richard Staelin,
Mitchell J. Lovett,
R. Staelin,
2012
.
R. Shachar,
Renana Peres,
Mitchell J. Lovett,
2013
.
Renana Peres,
Mitchell J. Lovett,
2018,
International Journal of Research in Marketing.
Paul B. Ellickson,
Mitchell J. Lovett,
Pianpian Kong,
2018
.
A. Belloni,
R. Staelin,
William Boulding,
2010
.
Mitchell J. Lovett,
2016
.
Mitchell J. Lovett,
Richard Staelin,
R. Staelin,
2016,
Mark. Sci..
Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth
Linli Xu,
Renana Peres,
Mitchell J. Lovett,
2019,
Quantitative Marketing and Economics.
Mitchell J. Lovett,
Alexandre Belloni,
Richard Staelin,
2012,
Mark. Sci..
R. Shachar,
Renana Peres,
Mitchell J. Lovett,
2011
.
Paul B. Ellickson,
Mitchell J. Lovett,
Yufeng Huang,
2020,
Journal of Marketing Research.
Mitchell J. Lovett,
Ron Shachar,
Renana Peres,
2014,
Mark. Sci..
Mitchell J. Lovett,
2016
.
Paul B. Ellickson,
Mitchell J. Lovett,
Bhoomija Ranjan,
2017,
Journal of Marketing Research.