H. McCullough

Cause marketing and customer profitability

Neeraj Bharadwaj, Michel Ballings, H. McCullough, 2018 .

Examining post-purchase consumer responses to product automation

A. Zablah, Mohammad Saljoughian, H. McCullough, 2022, Journal of the Academy of Marketing Science.

Segmenting customer adoption of new consumer packaged goods using latent growth curve modeling

Gregory McAmis, Kyoungmin Kim, A. Allaway, 2022, Journal of Marketing Theory and Practice.

Cause marketing and customer profitability

Neeraj Bharadwaj, Michel Ballings, H. McCullough, 2017, Journal of the Academy of Marketing Science.

Examining consumer reactions to sincere brands’ gratitude expressions: when a simple thank you just won’t do

Dora E. Bock, Veronica L. Thomas, H. McCullough, 2023 .

Is Doing Right All that Matters in Sustainability Marketing? The Role of Fit in Sustainable Marketing Strategies

Mark R. Gleim, H. McCullough, Naman Sreen, 2022, SSRN Electronic Journal.