Yi-Chun Ou

The effects of customer equity drivers on loyalty across services industries and firms

P. Verhoef, T. Wiesel, Yi-Chun Ou, 2017 .

The interplay of customer experience and commitment

T. Keiningham, Alexander Buoye, S. Benoit, 2017 .

How and when Narcissism and faith in humanity drive sustainable consumption

Yi-Chun Ou, Giuseppe Musarra, Karen T. Bowen, 2022, Psychology & Marketing.

The effects of customer equity drivers on loyalty across services industries and firms

P. Verhoef, T. Wiesel, Yi-Chun Ou, 2016, Journal of the Academy of Marketing Science.

The Role of Consumer Confidence in Creating Customer Loyalty

P. Verhoef, T. Wiesel, Lisette de Vries, 2014 .

The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers

Peter C. Verhoef, P. Verhoef, Yi-Chun Ou, 2017 .