Caglar Irmak

发表

Efficacy Expectations and Adherence: Evidence of Consumer Biases and Heuristics in Pharmaceutical Marketing

Lauren G. Block, Thomas Kramer, V. Ilyuk, 2014 .

Having versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products

Caglar Irmak, Joseph K. Goodman, Caglar Irmak, 2013 .

Choice of Cause in Cause-Related Marketing

Caglar Irmak, Stefanie Robinson, S. Jayachandran, 2012 .

Predicting the Emergence of Innovations from Technological Convergence: Lessons from the Twentieth Century

Steven P. Schnaars, Caglar Irmak, G. P. Thomas, 2008 .

The Endowment Effect as Self-Enhancement in Response to Threat

Caglar Irmak, Randall L. Rose, Caglar Irmak, 2013 .

The out-of-region bias: Distance estimations based on geographic category membership

William O. Bearden, Rebecca Walker Naylor, Caglar Irmak, 2011 .

You Like What I Like, but I Don't Like What You Like: Uniqueness Motivations in Product Preferences

Caglar Irmak, Sankar Sen, Beth Vallen, 2010 .

The Impact of Product Name on Dieters’ and Nondieters’ Food Evaluations and Consumption

Beth Vallen, Caglar Irmak, Stefanie Robinson, 2011 .

When Consumption Regulations Backfire: The Role of Political Ideology

Vamsi K. Kanuri, Caglar Irmak, Mitchel R. Murdock, 2020 .

Daily inpatient ertapenem therapy can be an alternative to hospitalization for the treatment of complicated urinary tract infections during the COVID‐19 pandemic

Caglar Irmak, V. Avkan-Oğuz, Ziya Kuruüzüm, 2021, International journal of clinical practice.

Selling the Forest, Buying the Trees: The Effect of Construal Level on Seller-Buyer Price Discrepancy

Y. Trope, Cheryl J Wakslak, Caglar Irmak, 2013 .

Consumer reactions to business-nonprofit alliances: Who benefits and when?

C. Bhattacharya, Sankar Sen, Caglar Irmak, 2015 .

Consumer reactions to business-nonprofit alliances: Who benefits and when?

C. Bhattacharya, Sankar Sen, Caglar Irmak, 2013, Marketing Letters.

The Effects of Rarity on Indulgent Consumption: Non-Impulsives Indulge When Low Frequency Is Salient

Caglar Irmak, Frank May, 2018 .

The Endowm e nt Effect as Self-Enhancement in Response to Threat by Promothesh Chatterjee ,

Caglar Irmak, 2014 .

The Role of Uniqueness Motivations in Social Comparison Processes

Sankar Sen, Beth Vallen, Caglar Irmak, 2008 .

The effect of a no-pain, no-gain lay theory on product efficacy perceptions

Lauren G. Block, Thomas Kramer, V. Ilyuk, 2012 .

Selling the Forest, Buying the Trees: Mental Representation of Endowments

Y. Trope, Cheryl J Wakslak, Caglar Irmak, 2012 .

Choice under incomplete information on incumbents: Why consumers with stronger preferences are more likely to abandon their prior choices

Sankar Sen, Thomas Kramer, Caglar Irmak, 2017 .

Lowering the Minimum Donation Amount Increases Consumer Purchase Likelihood of Products Associated with Cause-Related Marketing Campaigns

Michael Tsiros, Caglar Irmak, 2020 .

Product Entitativity: How the Presence of Product Replicates Increases Perceived and Actual Product Efficacy

Caglar Irmak, Julio Sevilla, Noah VanBergen, 2020 .

Licensing Indulgence in the Present by Distorting Memories of Past Behavior

Caglar Irmak, Frank May, 2014 .

The effect of a no-pain, no-gain lay theory on product efficacy perceptions

Lauren G. Block, Thomas Kramer, V. Ilyuk, 2012, Marketing Letters.

The Placebo Effect in Marketing: Sometimes you Just Have to Want it to Work

Gavan J. Fitzsimons, Lauren G. Block, Caglar Irmak, 2005 .