Alec Minnema

The impact of instant reward programs and bonus premiums on consumer purchase behavior

Tammo H. A. Bijmolt, T. Bijmolt, Alec Minnema, 2017 .

To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns

Tammo H. A. Bijmolt, T. Bijmolt, T. Wiesel, 2016 .

Advancing research on loyalty programs: a future research agenda

Tammo H. A. Bijmolt, Jie Zhang, Els Breugelmans, 2015 .

Managing purchases and returns for retailers

Alec Minnema, 2017 .