Denghua Yuan

发表

Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement

Raffaele Filieri, Zhibin Lin, Denghua Yuan, 2020 .

Sorry seems to be the hardest word: consumer reactions to self-attributions by firms apologizing for a brand crisis

Geng Cui, Lei Lai, Denghua Yuan, 2016 .

Sorry Seems to Be the Hardest Word-The Effect of Self-attribution When Apologizing for a Brand Crisis

G. Cui, Denghua Yuan, Lei Lai, 2014 .

How manufacturer brand erosion shapes consumer assortment perceptions

Ling Peng, Chunyu Li, Yongfu He, 2019 .

Linking perceived organizational support with employee work outcomes in a Chinese context: Organizational identification as a mediator

Qinglin Zhang, Denghua Yuan, Cody Ding, 2014 .

What drives consumer knowledge sharing in online travel communities?: Personal attributes or e-service factors?

Zhuo Ran, Zhibin Lin, Denghua Yuan, 2016, Comput. Hum. Behav..

The Concept of Brand Insecurity & its Measurement for ISO 10668 Valuations

Denghua Yuan, R. Shaw, 2014 .

Impact of Advertising Intervention on Consumer’s Brand Attitude and Trust

Denghua Yuan, Ying Xie, Yuan Deng-hua, 2010 .