Yun Jiang

Role of Brand Love and Consumers’ Demographics in Building Consumer–Brand Relationship

Shahid Nawaz, M. Nawaz, Yun Jiang, 2020 .

Buying Luxury Brands Online: The effect of money-back guarantee on perceived risk and purchase intention.

A. Waheed, Muhammad Ashfaq, Yun Jiang, 2018 .

QR Digital Payment System Adoption by Retailers: The Moderating Role of COVID-19 Knowledge

Yun Jiang, Hassan Ahmad, A. Butt, 2021, Inf. Resour. Manag. J..

Mindful Consumption, Ego-Involvement, and Social Norms Impact on Buying SHC: Role of Platform Trust and Impulsive Buying Tendency

Shahid Nawaz, M. Nawaz, Yun Jiang, 2021, SAGE Open.

The Role of Microfinance Institutions in Empowering Women in Eritrea

Yun Jiang, H. Tekie, Asmerom Atewebrhan, 2019 .

Protection of the Rights of Climate Refugees and Pathways to Redress

Yun Jiang, Jie Deng, Yuanyuan Li, 2022, BCP Business & Management.