Vasileios Davvetas

发表

“Regretting your brand-self?” The moderating role of consumer-brand identification on consumer responses to purchase regret

Adamantios Diamantopoulos, Vasileios Davvetas, A. Diamantopoulos, 2017 .

Global and local brand stereotypes: formation, content transfer, and impact

Vasileios Davvetas, G. Halkias, 2019, International Marketing Review.

Local Impact of Global Crises, Institutional Trust, and Consumer Well-Being: Evidence from the COVID-19 Pandemic

Vasileios Davvetas, Gulen Sarial Abi, Aulona Ulqinaku, 2021, Journal of International Marketing.

The “indie” premium: how independent firms create product value across cultures

Vasileios Davvetas, A. Biraglia, 2022, International Marketing Review.

Less speed more haste: The effect of crisis response speed and information strategy on the consumer−brand relationship

Pejvak Oghazi, Magnus Hultman, Vasileios Davvetas, 2022, Psychology & Marketing.

“Should have I Bought the other One?” Experiencing Regret in Global versus Local Brand Purchase Decisions

A. Diamantopoulos, Vasileios Davvetas, 2018, Journal of International Marketing.

The relational value of perceived brand globalness and localness

A. Diamantopoulos, Vasileios Davvetas, Christina Sichtmann, 2019, Journal of Business Research.

How Product Category Shapes Preferences toward Global and Local Brands: A Schema Theory Perspective

A. Diamantopoulos, Vasileios Davvetas, 2016 .

The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference

A. Diamantopoulos, Vasileios Davvetas, G. Halkias, 2016 .

The impact of perceived brand globalness on consumers' willingness to pay

A. Diamantopoulos, Vasileios Davvetas, Christina Sichtmann, 2015 .

Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo

A. Diamantopoulos, Vasileios Davvetas, Lucy Liu, 2020 .

On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment

M. Eisend, A. Diamantopoulos, Vasileios Davvetas, 2019, Journal of International Marketing.

The Influence of Employee Accent on Customer Participation in Services

Vasileios Davvetas, Christina Sichtmann, D. Bourdin, 2023, Journal of Service Research.

Brand orientation: Conceptual extension, scale development and validation

Vasileios Davvetas, Karolos Papadas, Lamprini Piha, 2021 .

Ten basic questions about structural equations modeling you should know the answers to – But perhaps you don't

Adamantios Diamantopoulos, Christina Sichtmann, Ghasem Zaefarian, 2020 .

The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets

A. Diamantopoulos, Vasileios Davvetas, Christina Sichtmann, 2022, Journal of International Marketing.