Zou Peng

Dynamic impacts of online reviews and other information sources on sales in panel data environment: Evidence from movie industry

Li Yi-jun, Ye Qiang, Hao Yuan-yuan, 2008, 2008 International Conference on Management Science and Engineering 15th Annual Conference Proceedings.

Context of the concept drift in data mining: An empirical study on the regional economic influence to the relation between demographic attributes and credit card holder’s loyalty

Zou Peng, Mo Jia-hui, Chen Jin, 2008, 2008 International Conference on Management Science and Engineering 15th Annual Conference Proceedings.

The impact of social distance on customer rewarded referral program

Li Yi-jun, Zou Peng, Hao Lian-cai, 2013, 2013 International Conference on Management Science and Engineering 20th Annual Conference Proceedings.

A SOM-Based Framework for Regional Segmentations of Customers

Zou Peng, Mo Jia-hui, 2008, 2008 IEEE Symposium on Advanced Management of Information for Globalized Enterprises (AMIGE).

The impact of MNE's CSR on its branch performance

Zou Peng, Liu Yan, Sun Yu, 2013, 2013 International Conference on Management Science and Engineering 20th Annual Conference Proceedings.

The method for solving two types of errors in customer segmentation on unbalanced data

Zou Peng, Yuanyuan Hao, Yuanyuan Hao, 2008, ICEC.

Consumer's attitude to brand spokesperson: A perspective of balance theory

Yu Bo, Li Hong-wei, Zou Peng, 2010, 2010 International Conference on Management Science & Engineering 17th Annual Conference Proceedings.

Customer value segmentation based on cost-sensitive learning Support Vector Machine

Zou Peng, Yuanyuan Hao, Yijun Li, 2010, Int. J. Serv. Technol. Manag..

Does the Valence of Online Consumer Reviews matter for Consumer Decision Making? The Moderating Role of Consumer Expertise

Bo Yu, Zou Peng, Yuanyuan Hao, 2011, J. Comput..