Karen L. Becker-Olsen

发表

The impact of perceived corporate social responsibility on consumer behavior

R. Hill, B. Cudmore, Karen L. Becker-Olsen, 2006 .

The Impact of Sponsor Fit on Brand Equity

R. Hill, Karen L. Becker-Olsen, 2006 .

Achieving Marketing Objectives through Social Sponsorships

Carolyn J. Simmons, Karen L. Becker-Olsen, 2006 .

I Spy a Sponsor: The Effects of Sponsorship Level, Prominence, Relatedness, and Cueing on Recall Accuracy

Kirk L. Wakefield, T. Bettina Cornwell, T. B. Cornwell, 2007 .

And Now, A Word from Our Sponsor--A Look at the Effects of Sponsored Content and Banner Advertising

Karen L. Becker-Olsen, 2003 .

The CSR conundrum: understanding consumer response to corporate social responsibility

Karen L. Becker-Olsen, 2014 .

When Do Social Sponsorships Enhance Or Dilute Equity? Fit, Message Source, and the Persistence of Effects

Carolyn J. Simmons, Karen L. Becker-Olsen, 2002 .

Caution, Animated Violence

Patricia A. Norberg, Karen L. Becker-Olsen, 2010 .

A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands

R. Hill, Charles r. Taylor, Goksel Yalcinkaya, 2011 .

Strategic corporate social responsibility : A brand-building tool

Francisco Guzmán, Karen L. Becker-Olsen, 2017 .

Questioning the Name Game: An Event Study Analysis of Stadium Naming Rights Sponsorship Announcements

Karen L. Becker-Olsen, 2003 .