L. Hsu

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Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities

Heesup Han, C. Sheu, L. Hsu, 2010 .

Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process

Heesup Han, Jin-Soo Lee, L. Hsu, 2009 .

Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions

Heesup Han, Jin-Soo Lee, L. Hsu, 2010 .

Are lodging customers ready to go green? An examination of attitudes, demographics, and eco-friendly intentions

Heesup Han, C. Sheu, Jin-Soo Lee, 2011 .

The Postmerger Financial Performance of Hotel Companies

Soocheong Jang, L. Hsu, S. Jang, 2007 .

Research Note: The Marketing—Finance Interface — A New Direction for Tourism and Hospitality Management

L. Hsu, C. Tang, Kwangmin Park, 2013 .

The Determinant of the Hospitality Industry's Unsystematic Risk: A Comparison Between Hotel and Restaurant Firms

L. Hsu, S. Jang, 2008 .

Effects of restaurant franchising: Does an optimal franchise proportion exist?

L. Hsu, S. Jang, 2009 .

Advertising expenditure, intangible value and risk: A study of restaurant companies

L. Hsu, S. Jang, 2008 .

The franchise decision and financial performance: an examination of restaurant firms

L. Hsu, 2007 .

Factors Affecting Franchise Decisions in the Restaurant Industry

L. Hsu, D. Canter, S. Jang, 2010 .