Shih-Tse Wang

Consumer characteristics and social influence factors on green purchasing intentions

Shih-Tse Wang, Shih-Tse Wang, 2014 .

The effects of risk appraisal and coping appraisal on the adoption intention of m-payment

Shih-Tse Wang, 2019, International Journal of Bank Marketing.

How social norms affect alcohol dependence: the mediating role of perceived benefits and alcohol identity

Shih-Tse Wang, Y. Liao, 2020 .

How narrative transportation in movies affects audiences’ positive word-of-mouth: The mediating role of emotion

Shih-Tse Wang, Yao-Chien Tang, 2021, PloS one.

Message Sidedness in Health Claims: Roles of Mood State, Product Involvement, and Self-Rated Health Status

Shih-Tse Wang, Hung-Chou Lin, 2021, Frontiers in Nutrition.