Hayford Amegbe

发表

Small-scale individual entrepreneurs (SIEs) and the usage of mobile money (M-money) and mobile commerce (M-commerce) in facilitating business growth in Ghana

Hayford Amegbe, Charles Hanu, Afra Nuwasiima, 2017 .

Brand community integration and customer satisfaction of social media network sites among students

H. Boateng, Hayford Amegbe, Farouq Sessah Mensah, 2017 .

Towards achieving strong customer loyalty in the financial services industry

Hayford Amegbe, C. Osakwe, 2018, International Journal of Bank Marketing.

Achieving service quality and students loyalty through intimacy and trust of employees of universities

Hayford Amegbe, Charles Hanu, Farouq Sessah Mensah, 2019, International Journal of Educational Management.

Exploring the Relationship Between Green Orientation, Customer Based Brand Equity (CBBE) and the Competitive Performance of SMEs in Ghana

Hayford Amegbe, Charles Hanu, 2016 .

A study on improving employees’ behaviour towards increasing students’ loyalty: The mediating role of need understanding, service quality, and intimacy among students in Kenya

Hayford Amegbe, Charles Hanu, A. Nkukpornu, 2018 .

Differential impact of work-based learning on employee agility, ambidexterity and proactive goal generation

Hayford Amegbe, Charles Hanu, Monica Dede Tekyi Ansah Yawson, 2022, Journal of Workplace Learning.

Gamification of mobile money payment for generating customer value in emerging economies: The social impact theory perspective

Hayford Amegbe, Charles Hanu, M. Dzandu, 2022, Technological Forecasting and Social Change.

A two-country study on the psychological antecedents to cryptocurrency investment decision-making

T. Ramayah, Hayford Amegbe, C. Osakwe, 2022, Journal of Global Information Technology Management.

A multi-country study of bank reputation among customers in Africa: Key antecedents and consequences

J. Cheah, Hayford Amegbe, C. Osakwe, 2020, Journal of Retailing and Consumer Services.

Behavioural Responses to Corporate Image Building Through Social Media Advertising: A Study Among Nairobi Students

Joseph Owino, Hayford Amegbe, Oeba Linet Kerubo, 2017 .

The Effect of Employee Turnover on the Performance and Competitiveness of Banks in Ghana

Hayford Amegbe, E. Asamoah, F. Doe, 2014 .

Green marketing orientation (GMO) and performance of SMEs in Ghana

Joseph Owino, Hayford Amegbe, Afra Nuwasiima, 2017 .

Internal Branding among SMEs and Employees’ Supporting Behaviours in Ghana

Hayford Amegbe, 2016 .

The role of brand love on bank customers' perceptions of corporate social responsibility

Hayford Amegbe, Charles Hanu, M. Dzandu, 2021 .

Internal Branding and the Competitive Performance of Private Universities in Ghana

Hayford Amegbe, 2016 .

Customer based Brand Equity and the Competitive Performance of Private Universities in Ghana

Hayford Amegbe, Charles Hanu, Rexford Atunwey, 2016 .

The influence of customer based brand equity on consumer responses: the newly opened West Hills Mall in Ghana

Hayford Amegbe, 2016 .

Your Future Employer: Employer Branding, Reputation, and Social Media

Hayford Amegbe, Charles Hanu, P. Mensah, 2021, African Journal of Inter/Multidisciplinary Studies.

The Link between Quality of Governance and Stock Market Performance: International Level Evidence

I. Boadi, Hayford Amegbe, 2017 .

Business Energy Needs in Ghana by 2020 and the Role of Solar Energy

Hayford Amegbe, 2016 .

The dynamics of customer value and brand love among shoppers in emerging market

Hayford Amegbe, Charles Hanu, Nkululeko Zungu, 2023, Cogent Business & Management.