Pedro Hidalgo

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Customer retention and price matching: The AFPs case

Pedro Hidalgo, Enrique Manzur, Pablo Farías, 2008 .

Salesperson CLV orientation's effect on performance

Pedro Hidalgo, Eduardo Torres, Leslier Valenzuela, 2014 .

Prioritizing B2B marketing capabilities: Crossvergence in advanced and emerging economies

Pedro Hidalgo, Roberto Mora Cortez, Roberto Mora Cortez, 2022, Industrial Marketing Management.

Comparative advertising effectiveness in Latin America: evidence from Chile

Pablo Farías, Pedro Hidalgo, Enrique Manzur, 2012 .

Use of Facebook and the Formation and Maintenance of Social Capital: Evidence from Latin America

Pablo Farías, Pedro Hidalgo, 2016 .

Gender stereotypes in advertising: A content analysis of Chilean magazines

Pedro Hidalgo, Enrique Manzur, S. Chile, 2008 .

Exemplars' impacts in marketing communication campaigns

Rodrigo Uribe, Pedro Hidalgo, Enrique Manzur, 2013 .

Endowment effect in Latin America: empirical evidence and implications

Pablo Farías, Pedro Hidalgo, Enrique Manzur, 2016 .

Determinants of In-Store Price Knowledge for Packaged Products: An Empirical Study in a Chilean Hypermarket

Pablo Farías, Pedro Hidalgo, Enrique Manzur, 2012 .

Store brand and national brand promotion attitudes antecedents

Pablo Farías, Pedro Hidalgo, Enrique Manzur, 2011 .

Endowment Effect in Latin America: An Experiment

Pablo Farías, Pedro Hidalgo, Enrique Manzur, 2014 .

Similarities and Differences in Antecedents of Store Brand and National Brand Promotion Attitudes: Evidence from Chile

Pablo Farías, Pedro Hidalgo, Enrique Manzur, 2015 .

Marketing communications: examining the work of practitioners in the United States, Japan and Chile

T. Griffin, Pedro Hidalgo, D. McArthur, 2000 .