Kyuhong Han

发表

Relative Strategic Emphasis and Firm-Idiosyncratic Risk: The Moderating Role of Relative Performance and Demand Instability

V. Mittal, Yan Zhang, Kyuhong Han, 2017 .

Attribute-Level Satisfaction, Overall Customer Satisfaction, and Performance Outcomes in Business-to-Business Firms

V. Mittal, Shrihari Sridhar, Ju-Yeon Lee, 2017 .

Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management

Carly Frennea, Kyuhong Han, Vikas Mittal, 2018, Journal of Marketing Research.

Results from the Integrated Oil & Gas Sector: The 2015 Strategy and Corporate Performance in the Energy Industry (SCOPE) Study

U. Dholakia, Kyuhong Han, Vikas Mittal, 2015 .

How Political Identity Shapes Customer Satisfaction

Daniel Fernandes, Kyuhong Han, Nailya Ordabayeva, 2021, Journal of Marketing.

Political Identity and Financial Risk Taking: Insights from Social Dominance Orientation

Kyuhong Han, J. Zyung, Hajo Adam, 2019, Journal of Marketing Research.

Customer Engagement and Employee Engagement: A Research Review and Agenda

R. Westbrook, Kyuhong Han, Vikas Mittal, 2018 .

Improving Business-to-Business Customer Satisfaction Programs: Assessment of Asymmetry, Heterogeneity, and Financial Impact

Shrihari Sridhar, Ju-Yeon Lee, Kyuhong Han, 2021 .

Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us

V. Mittal, Markus Blut, Shrihari Sridhar, 2017, Marketing Letters.