Hyowon Hyun

发表

A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention

Jungkun Park, Hyowon Hyun, Toulany Thavisay, 2021 .

The role of ambiances and aesthetics on millennials’ museum visiting behavior

Jungkun Park, Hyowon Hyun, TianBao Ren, 2018, Arts and the Market.

M‐payment service: Interplay of perceived risk, benefit, and trust in service adoption

Jungkun Park, Hyowon Hyun, Eklou R. Amendah, 2018, Human Factors and Ergonomics in Manufacturing & Service Industries.

The influence of social capital through social media: a study of the creation of value in shopping behaviour

Jungkun Park, Frances Gunn, Hyowon Hyun, 2019, The International Review of Retail, Distribution and Consumer Research.

Luxury product to service brand extension and brand equity transfer

Jiseon Ahn, Jungkun Park, Hyowon Hyun, 2018 .

The effect of interior color on customers’ aesthetic perception, emotion, and behavior in the luxury service

Jungkun Park, Hyowon Hyun, Dongyoup Kim, 2020 .

Relationship Bonds and Service Provider’s Emotional Labor: Moderating Effects of Collectivism

Sang-Lin Han, Hyowon Hyun, Myoung-Soung Lee, 2019, Front. Psychol..

Retail Employees’ Ethical Value and Climate on Multidimensional Job Satisfaction: A Comparative Study with B2B Employees

Jungkun Park, Hyowon Hyun, Jihwan Yum, 2021, Asia Marketing Journal.

Customer response toward employees’ emotional labor in service industry settings

Jungkun Park, Taeshik Gong, Hyowon Hyun, 2020 .

The Role of Personality Traits Toward Organizational Commitments and Service Quality Commitments

Jungkun Park, K. Back, S. Lee, 2020, Frontiers in Psychology.

How luxury brands build customer-based brand equity through phygital experience

Jungkun Park, Hyowon Hyun, Dongyoup Kim, 2022, Journal of Strategic Marketing.

Enhancing the role of flow experience in social media usage and its impact on shopping

S. Lee, Hyowon Hyun, Toulany Thavisay, 2021 .

Understanding self-service technology adoption by “older” consumers

Jungkun Park, Hyowon Hyun, Dongyoup Kim, 2020 .

When service providers become service recipients: negative spillover effects of burnout among luxury service providers

Jungkun Park, Hyowon Hyun, Kyungwon Lee, 2021, Current Psychology.

Consumer Value and Social Media Usage on Luxury Product for Vietnamese Consumers

Jungkun Park, Hyowon Hyun, TianBao Ren, 2018 .

Direct and indirect effect of word-of-mouth with the moderation of ethnocentrism

Jungkun Park, Hyowon Hyun, Dongyoup Kim, 2023, International Journal of Retail & Distribution Management.

New generation commerce: The rise of live commerce (L-commerce)

M. Cottingham, Don Lee, Hyowon Hyun, 2023, Journal of Retailing and Consumer Services.

Role of multidimensional customer brand engagement on customer behavior for online grocery shopping

Jiseon Ahn, Jungkun Park, Hyowon Hyun, 2023, Journal of Retailing and Consumer Services.

Do Emotional Laborers Help the Needy More or Less? The Mediating Role of Sympathy in the Effect of Emotional Dissonance on Prosocial Behavior

Hyowon Hyun, J. Jhang, Yun-na Park, 2019, Front. Psychol..

Medical tourism services: The role of patients’ perceived health consciousness and value

TianBao Ren, Hyowon Hyun, JungKun Park, 2017, J. Serv. Sci. Res..

Luxury Brand Equity in Online Channel: The Moderating Effect of Brand Trust

Jungkun Park, W. Yoo, Hyowon Hyun, 2019, ASIA MARKETING JOURNAL.

Perceived benefits and willingness to pay premium for luxury experiences: exploring perceived authenticity as a mediator

Jiseon Ahn, Jookyung Kwon, Hyowon Hyun, 2021, Tourism Recreation Research.

Enhancing brand equity through multidimensional brand authenticity in the fashion retailing

Hyowon Hyun, Eun-Jeong Hong, Jungkun Park, 2024, Journal of Retailing and Consumer Services.

Examining antecedents of retail employees' propensity to leave

Brian N. Rutherford, Jiseon Ahn, Jungkun Park, 2021 .

Seasonality of Consumers' Third-Party Online Complaining Behavior

Seung Sin Lee, Jiseon Ahn, Jungkun Park, 2018 .