Jari Vesanen

What is personalization? A conceptual framework

Jari Vesanen, 2007 .

Jari Vesanen WHAt IS PERSONALIzAtION ?-A LItERAtuRE

Jari Vesanen, WHAt IS PERSONALIzAtION, 2005 .

Building bridges for personalization: A process model for marketing

Jari Vesanen, Mika Raulas, Jari Vesanen, 2006 .

The effectiveness of targeted mobile advertising in selling mobile services: an empirical study

Marko Merisavo, Jari Vesanen, Antti Arponen, 2006, Int. J. Mob. Commun..

Building bridges for personalization: a process view

Jari Vesanen, Mika Raulas, Jari Vesanen, 2004 .