B. Higgs

Trends in consumer segmentation

Bronwyn Higgs, Allison Ringer, B. Higgs, 2007 .

Measuring expectations: forecast vs. ideal expectations. Does it really matter?

M. Polonsky, B. Higgs, Mary Hollick, 2005 .

Portrayals of cultural diversity in Australian television commercials: a benchmark study

B. Higgs, Laura M. Milner, 2005 .

Gender Sex-Role Portrayals in International Television Advertising over Time: The Australian Experience

B. Higgs, Laura M. Milner, 2004 .

Information source usage and enthusiasm in opera : a comparative study

Bronwyn Higgs, Robin N. Shaw, R. Shaw, 2008 .

The relationship between familiarity and expectations

B. Higgs, Allison Ringer, 2005 .