Éric Vernette

发表

Lead-users in marketing: Questions and new psychometric contributions

Linda Hamdi‑Kidar, Éric Vernette, Amina Béji-Bécheur, 2013 .

Co-creation with Consumers: Who has the Competence and Wants to Cooperate?

Éric Vernette, Linda Hamdi Kidar, 2013 .

Lead-Users vs. Emergent Nature Consumers for Marketing Co-Creation: Are They Really Different?

Linda Hamdi‑Kidar, Éric Vernette, 2014 .

What is Interpersonal Communication Worth? Interpersonal Calibration of Knowledge and Selection of Recommendation Sources

Éric Vernette, Laurent Bertrandias, 2012 .

Does digitalization create or reduce perceived global value?

Éric Vernette, I. Abaidi, 2018, Journal of Consumer Marketing.

Increasing consumer well-being: risk as potential driver of happiness

Éric Vernette, Corina Paraschiv, Nawel Ayadi, 2017 .

Comparing Lead Users to Emergent‐Nature Consumers as Sources of Innovation at Early Stages of New Product Development

Linda Hamdi-Kidar, Peter Keinz, Emmanuelle Le Nagard, 2019, Journal of Product Innovation Management.

Appropriability: Theorisation essay on the role of appropriation in the second-hand item purchase process

Éric Vernette, Aurélie Dehling, 2020, Recherche et Applications en Marketing (English Edition).

Targeting Women's Clothing Fashion Opinion Leaders In Media Planning: An Application For Magazines

Éric Vernette, Eric Vernette, 2004, Journal of Advertising Research.

P. Sabatier, Éric Vernette, Laurent Bertrandias, 2016 .