Laurent Bertrandias

发表

A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing

L. Busca, Laurent Bertrandias, 2020, Journal of Interactive Marketing.

Some psychological motivations for fashion opinion leadership and fashion opinion seeking

R. Goldsmith, Laurent Bertrandias, 2006 .

What is Interpersonal Communication Worth? Interpersonal Calibration of Knowledge and Selection of Recommendation Sources

Éric Vernette, Laurent Bertrandias, 2012 .

New technological attributes and willingness to pay: the role of social innovativeness

Laurent Bertrandias, Orsolya Sadik-Rozsnyai, Orsolya SADIK-ROZSNYAI, 2019, European Journal of Marketing.

Cutting the Internet's Environmental Footprint: An Analysis of Consumers’ Self-Attribution of Responsibility

Leila Elgaaied-Gambier, Laurent Bertrandias, Yohan Bernard, 2020, Journal of Interactive Marketing.

P. Sabatier, Éric Vernette, Laurent Bertrandias, 2016 .

Couple Ethical Purchase Behavior and Joint Decision Making: Understanding the Interaction Process and the Dynamics of Influence

Régis Y. Chenavaz, Laurent Bertrandias, Corina Paraschiv, 2022, Sustainability.

The Environmental Labelling rollout of consumer goods by public authorities: Analysis of and lessons learned from the French case

Laurent Bertrandias, Agnès François-Lecompte, Yohan Bernard, 2017 .

Internationalization and transformation of the research landscape: Some avenues to apprehend significant challenges for RAM

Laurent Bertrandias, 2022, Recherche et Applications en Marketing (English Edition).

Shoppers’ grocery choices in the presence of generalized eco-labelling

Leila Elgaaied-Gambier, Laurent Bertrandias, Yohan Bernard, 2015 .

How Using Parental Control Software Can Enhance Parents’ Well-Being: The Role of Product Features on Parental Efficacy and Stress

Leila Elgaaied-Gambier, Laurent Bertrandias, Yohan Bernard, 2023, Journal of Interactive Marketing.

Delegating decision-making to autonomous products: A value model emphasizing the role of well-being

Ben Lowe, Laurent Bertrandias, Manu Carricano, 2021, Technological Forecasting and Social Change.

I should not have been so cautious! A new look on regret regulation process for risky decisions

Laurent Bertrandias, Nawel Ayadi, 2011 .

Others’ environmental concern as a social determinant of green buying

Leila Elgaaied-Gambier, Laurent Bertrandias, Leila Elgaaied-Gambier, 2014 .

Expected theoretical contribution: Myths and realities

Laurent Bertrandias, 2023, Recherche et Applications en Marketing (English Edition).

Environmental Regulations and Awareness‐raising Campaigns: Promoting Behavioral Change through Government Interventions

Laurent Bertrandias, Leila Elgaaied - Gambier, 2021, Marketing for Sustainable Development.