G. Rossolatos

发表

Negative brand meaning co‐creation in social media brand communities: A laddering approach using NVivo

G. Rossolatos, 2019, Psychology & Marketing.

A sociosemiotic approach to consumer engagement in user-generated advertising

G. Rossolatos, 2018 .

A Methodological Framework for Projecting Brand Equity: Putting Back the Imaginary into Brand Knowledge Structures

G. Rossolatos, 2013 .

An Anatomy of the Rhetorical Landscape of the World's Most Valuable Brands

G. Rossolatos, 2013 .

On the Discursive Appropriation of the Antinatalist Ideology in Social Media

G. Rossolatos, 2019, The Qualitative Report.

Brand Equity Planning with Structuralist Rhetorical Semiotics: A Conceptual Framework

G. Rossolatos, 2012 .

Brand Equity Planning with Structuralist Operations and Operations of Rhetorical Transformation

G. Rossolatos, 2012 .

On the Spectral Ideology of Cultural Globalization As Social Hauntology

G. Rossolatos, 2018 .

On the Pathology of the Enthymeme: Accounting for Hidden Visual Premises in Advertising Discourse

G. Rossolatos, 2014, Signs and Society.

Consumed by the real: A conceptual framework of abjective consumption and its freaky vicissitudes

G. Rossolatos, 2018 .

Double or … Nothing

G. Rossolatos, 2015 .

On the Sacrificial Logic of Mass Shootings As Systemically Necessary Cultural Trauma

G. Rossolatos, 2020 .

Is the Semiosphere Post-Modernist?

G. Rossolatos, 2014 .

Smoke Your Brains Out: Death Drive as Interpretive Framework for Compulsive Consumption Acts

G. Rossolatos, 2013 .

Possible (Life)World Semiotics: On Inter-Textual Formations Amongst Advertising, Literary and Filmic Texts (Life)World Semiotics: On Inter-Textual

G. Rossolatos, 2014 .

Double Or…Nothing: Deconstructing Cultural Heritage

George Rossolatos, G. Rossolatos, 2015 .

Y.Lotman’s seminal concept of semiosphere is of post-modernist (post-structuralist; Posner 2011) orientation. A comparative reading of the definitional components of the semiosphere, their hierarchical relationship and their interactions is undertaken against the two principal axes of space and subj

G. Rossolatos, semiosphere post-modernist, 2014 .

Fetish, Taboo, Simulacrum: An Applied Psychoanalytic/Semiotic Approach to the Experiential Consumption of Musical Products

Margaret K. Hogg, G. Rossolatos, Margaret K Hogg, 2012 .

Holy Shit: On the Consumption of Oneself through Taboo Speech Acts

G. Rossolatos, 2016 .

Carpool Karaoke: deconstructing the directly lived experience of hearing oneself singing

G. Rossolatos, 2017 .

A brand storytelling approach to Covid-19's terrorealization: Cartographing the narrative space of a global pandemic

G. Rossolatos, 2020, Journal of Destination Marketing & Management.

Limeating Inc

G. Rossolatos, 2016 .

Good Vibrations: Charting the Dominant and Emergent Discursive Regimes of Sex Toys

G. Rossolatos, 2016 .

A Semiotic Critique of the Scientific Status of Psychiatry and the Contribution of Psychiatric Evaluation in the Formation of Judicial Judgment

G. Rossolatos, 2013 .

So near, so far, so what is social distancing? A fundamental ontological account of a mobile place brand

G. Rossolatos, 2020, Place Branding and Public Diplomacy.

What’s in a Thang? Dancing to Brand Image with Miley Cyrus’s Multimodal Dance Spectacle

G. Rossolatos, 2017 .

From Code to Super-Signs: For a Semiotics of Brand Equity

G. Rossolatos, 2012 .

Towards a Semiotics of Brand Equity: On the Interdependency of Meaning Surplus and Surplus Value in a Political Economy of Brands

G. Rossolatos, 2012 .

The supplement at the… sau(r)ce: on Jamie Oliver’s (dis)placed global brand identity

G. Rossolatos, George Rossolatos, 2019, Place Branding and Public Diplomacy.

The supplement at the… sau(r)ce: on Jamie Oliver’s (dis)placed global brand identity

G. Rossolatos, 2018, Place Branding and Public Diplomacy.

Limeat Inc.: Furious Pete and the Post-Colonial Hamburger Standard

G. Rossolatos, 2016 .

The Ice-Bucket Challenge: The Legitimacy of the Memetic Mode of Cultural Reproduction Is the Message

G. Rossolatos, 2015, Signs and Society.

A multimodal discourse analytic approach to the articulation of Martini’s “desire” positioning in filmic product placement

G. Rossolatos, 2017 .

Interdiscursive Readings in Cultural Consumer Research

G. Rossolatos, 2018 .

A Methodological Framework for Conducting Multimodal Rhetorical Analyses of Advertising Films with ATLAS.ti

George Rossolatos, G. Rossolatos, 2013 .

The Brand Commens: A Social Phenomenological/Semiotic Account of the Formation of the (Inter)Subjective Habitus through Social Media Participatory Mechanisms

G. Rossolatos, 2013 .

Brand image re-revisited: a semiotic note on brand iconicity and brand symbols

G. Rossolatos, 2018 .

Exploring the rhetorical semiotic brand image structure of ad films with multivariate mapping techniques

G. Rossolatos, 2014 .

Rapunzel, Benjamin Button and Little Red Riding Hood in This and Any Other Possible World: Philosophical, Rhetorical and Textual Semiotic Excursions in Inter-Textual Formations Amongst Advertising, Literary and Filmic Texts

G. Rossolatos, 2012 .

Lady Gaga as (dis)simulacrum of monstrosity

G. Rossolatos, 2015 .

ATINER's Conference Paper Series BUS2013-0477

G. Rossolatos, 2013 .

On the Textual Economy of Brand Equity: Accounting Semiotically for the Difference between Axiology and Linguistic Value

G. Rossolatos, 2012 .

The depth of brand engagement funnel: dimensionalizing interaction in social media brand communities

G. Rossolatos, 2020 .

Holy Shit: Taboo Speech Acts as Self-Consumption

G. Rossolatos, 2017 .

“I know half the money I spend on advertising is wasted, but I do not know which half (J. Wannamaker)”: Semiotic answers to perennial branding troubles

G. Rossolatos, 2012 .

Conducting Multimodal Rhetorical Analysis of TV Ads with Atlas.ti 7

George Rossolatos, G. Rossolatos, 2014 .

Consuming Antinatalism in Social Media: A Discourse Historical Analytic Approach

G. Rossolatos, 2017 .

Post-place branding as nomadic experiencing

G. Rossolatos, 2018, Place Branding and Public Diplomacy.

Post-place branding as nomadic experiencing

G. Rossolatos, 2016 .

Toy stories: On the disciplinary regime of vibration

G. Rossolatos, 2017 .

Servicing a heavy metal fandom posthumously: a sociosemiotic account of collective identity formation in Dio's memorial

G. Rossolatos, 2014 .

A Brand Storytelling Approach to COVID-19’s Terrorealization: Cartographing the Emergent Hyperspace of a Global Pandemic

G. Rossolatos, 2020 .

Rhetorical Transformations in Multimodal Advertising Texts: From General to Local Degree Zero

G. Rossolatos, 2017 .

Applying Structuralist Semiotics to Brand Image Research

George Rossolatos, G. Rossolatos, 2012 .

Applications, Implications and Limitations of the Semiotic Square for Analyzing Advertising Discourse and Discerning Alternative Brand Futures

George Rossolatos, G. Rossolatos, 2011 .

Taking the ‘Multimodal Turn’ in Interpreting Consumption Experiences

G. Rossolatos, 2014 .

A Dio: A Sociosemiotic/Phenomenological Account of the Formation of Collective Narrative Identity in the Context of a Rock Legend's Memorial

G. Rossolatos, 2014 .

Before the consummation what? On the role of the semiotic economy of seduction

G. Rossolatos, 2015 .

Repressenting the Manimal: A Semiotic/Psychoanalytic Approach to the Strategic Importance of Anthropomorphism in Branding

G. Rossolatos, 2012 .

Taking the “multimodal turn” in interpreting consumption experiences

G. Rossolatos, 2015 .

Advances in Brand Semiotics & Discourse Analysis

G. Rossolatos, 2022 .