Joachim Scholz

发表

Branding in the age of social media firestorms: how to create brand value by fighting back online

Andrew N. Smith, Joachim Scholz, 2019, Journal of Marketing Management.

We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships

Katherine Duffy, Joachim Scholz, K. Duffy, 2018, Journal of Retailing and Consumer Services.

Augmented Reality: Designing Immersive Experiences that Maximize Consumer Engagement

Andrew N. Smith, Joachim Scholz, Andrew N. Smith, 2016 .

Radical consumption: shopping for change in contemporary culture

Joachim Scholz, Joachim Scholz, 2011 .

Living in Harmony With Nature: a Post-Human Analysis of Consumers' Relationships With Nature

Jay M. Handelman, Joachim Scholz, 2014 .

Strategic approaches to augmented reality deployment by luxury brands

Joachim Scholz, Joonas Rokka, A. Javornik, 2021 .

How Consumers Consume Social Media Influence

Joachim Scholz, 2021, Journal of Advertising.

Toward a processual theory of transformation

M. Zúñiga, Anastasia Thyroff, Natalie A. Mitchell, 2019, Journal of Business Research.

ASSOCIATION FOR CONSUMER RESEARCH The Denomination Effect

Jay M. Handelman, Joachim Scholz, 2015 .