Giuseppe Pedeliento

发表

Reprint of "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis"

L. Zarantonello, Daniela Andreini, Giuseppe Pedeliento, 2019, Journal of Business Research.

Consumer entrepreneurship and cultural innovation: The case of GinO12

Daniela Andreini, Giuseppe Pedeliento, Cristina Bettinelli, 2018, Journal of Business Research.

Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities

Cleopatra Veloutsou, Daniela Andreini, Giuseppe Pedeliento, 2020 .

Brand and product attachment in an industrial context: The effects on brand loyalty

Jari Salo, Daniela Andreini, Giuseppe Pedeliento, 2016 .

Bridging the gap between culture, identity and image: a structurationist conceptualization of place brands and place branding

Giuseppe Pedeliento, Mihalis Kavaratzis, Giuseppe Pedeliento, 2019, Journal of Product & Brand Management.

Industrial ingredient co-branding: a brand relationship approach

J. Salo, Daniela Andreini, Giuseppe Pedeliento, 2016 .

From Mother’s Ruin to Ginaissance: Emergence, settlement and resettlement of the gin category

D. Dalli, Daniela Andreini, Giuseppe Pedeliento, 2020, Organization Studies.

The cross-effects of sponsorship in non-professional sports communities

J. Salo, Daniela Andreini, Giuseppe Pedeliento, 2014 .

Is Multichannel Integration in Retailing a Source of Competitive Advantage?: A Consumer Perspective

Daniela Andreini, Giuseppe Pedeliento, 2014 .

Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed After a Roman Catholic Pope

Diego Rinallo, Daniela Andreini, Giuseppe Pedeliento, 2015, Journal of Business Ethics.

Co-branding strategies in luxury fashion: the Off-White case

Daniela Andreini, Giuseppe Pedeliento, Federico Mangiò, 2022, Journal of Strategic Marketing.

Brands and Religion in the Secularized Marketplace and Workplace: Insights from the Case of an Italian Hospital Renamed After a Roman Catholic Pope

Diego Rinallo, Daniela Andreini, Giuseppe Pedeliento, 2017 .

Managing Digital Bonds in the Buyer-Supplier Relationships

Jari Salo, Giuseppe Pedeliento, Robert Wendelin, 2015 .

A strategic framework for technological innovations in support of the customer experience: A focus on luxury retailers

E. Pantano, G. Christodoulides, Giuseppe Pedeliento, 2022, Journal of Retailing and Consumer Services.

Gin: a marketplace icon

Daniela Andreini, Giuseppe Pedeliento, V. Pinchera, 2020, Consumption Markets & Culture.

Branding Rhetoric in Times of a Global Pandemic: A Text-Mining Analysis

Daniela Andreini, Giuseppe Pedeliento, Federico Mangiò, 2021 .

A renaissance of brand experience: Advancing the concept through a multi-perspective analysis

L. Zarantonello, Daniela Andreini, Giuseppe Pedeliento, 2018, Journal of Business Research.

How Do Consumers See Firms’ Family Nature? A Review of the Literature

Daniela Andreini, Giuseppe Pedeliento, Cristina Bettinelli, 2020 .

THE STAKEHOLDER MANAGEMENT IN REAL ESTATE

Giuseppe Pedeliento, A. Norsa, 2010 .

Trust, information asymmetry and professional service online referral agents

Jane Klobas, Daniela Andreini, Giuseppe Pedeliento, 2017, Journal of Service Theory and Practice.

The long Covid effect in marketing and consumer research

Marco Galvagno, M. Simoni, Eleonora Di Maria, 2021, Italian Journal of Marketing.

Hands off my data: users’ security concerns and intention to adopt privacy enhancing technologies

Daniela Andreini, Federico Mangiò, Giuseppe Pedeliento, 2020, Italian Journal of Marketing.

End users’ purchasing task involvement, power and influence strategies in organizational buying

J. Salo, Daniela Andreini, Giuseppe Pedeliento, 2019, Journal of Business & Industrial Marketing.

The Effect of Religiosity on Learning Ethics in Serious Gaming Environments

Daniela Andreini, Giuseppe Pedeliento, Haytham Siala, 2022, Handbook of Research on Acquiring 21st Century Literacy Skills Through Game-Based Learning.

CSR and service quality in nonprofit organizations: the case of a performing arts association

Daniela Andreini, Giuseppe Pedeliento, Silvana Signori, 2014 .

Product Attachment, Brand Attachment and Extended Self in a Business-To-Business Context: An Inquiry Into Trucks and Truck Drivers

Giuseppe Pedeliento, Giuseppe Pedeliento, 2013 .

AN EXPLORATORY INVESTIGATION OF END-USERS ’ INFLUENCE IN THE PURCHASING PROCESS OF TRUCKS

Giuseppe Pedeliento, 2013 .

Journal of Business Research

David M. Woisetschläger, David L. Mothersbaugh, Emma K. Macdonald, 2023 .

Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse

Giuseppe Pedeliento, Federico Mangiò, Gabriele Murtas, 2023, Journal of Global Fashion Marketing.

When the arts inspire businesses: Museums as a heritage redefinition tool of brands

Nripendra P. Rana, David M. Woisetschläger, David L. Mothersbaugh, 2017 .

PROJECT MARKETING : A STRUCTURATIONIST PERSPECTIVE-Competitive Paper

Giuseppe Pedeliento, 2012 .

Guest editorial: Cultivating a broader paradigm to understand family business brands and the branding process

Isabel C. Botero, Giuseppe Pedeliento, Cristina Bettinelli, 2023, Journal of Product & Brand Management.

Project Marketing: A Structurationist Perspective

Giuseppe Pedeliento, 2012 .

Market system dynamics (MSD): A process-oriented review of the literature

Daniela Andreini, Giuseppe Pedeliento, Federico Mangiò, 2023, AMS Review.

Luxury branding in B2B

G. Christodoulides, Giuseppe Pedeliento, S. Leek, 2023, Journal of Strategic Marketing.

B2B vs. B2C: an empirical attempt to bridge the gap

Daniela Andreini, Giuseppe Pedeliento, 2013 .

Legitimizing the contribution of marketing to firms' success: An exploratory investigation of marketing professionals

Daniela Andreini, Giuseppe Pedeliento, Francesca Magno, 2018, MERCATI & COMPETITIVITÀ.

Insect-based food consumption: Hedonic or utilitarian motives? Moderation and segmentation analyses

Daniela Andreini, Giuseppe Pedeliento, Riccardo Valesi, 2024, Food Quality and Preference.

How nostalgia in advertising increases brand love: a cross-country study

Giuseppe Pedeliento, Silvia Grappi, Lia Zarantonello, 2024, Journal of Product & Brand Management.