Tuğba Özbölük

Online brand communities as heterogeneous gatherings: a netnographic exploration of Apple users

Tuğba Özbölük, Yunus Dursun, 2017 .

City Branding and the Power of Netnography in the Era of Social Media

Tuğba Özbölük, 2017 .

Marketing Semiotics in the Digital Age

Tuğba Özbölük, Ramazan Kurtoğlu, 2019, The Role of Language and Symbols in Promotional Strategies and Marketing Schemes.

Online Yorumların Tüketici Satın Alma Kararına Etkisi: Kullanıcı Özellikleri Açısından Bir Değerlendirme* (The Effect of Online Reviews on Consumer Buying Decision: An Evaluation of User Characteristics)

Tuğba Özbölük, Peruze Cansu Akdeniz, 2019 .

The pursuit of uniqueness and craving for freedom: the meaning of luxury in the age of access

Tuğba Özbölük, 2020 .

The Marketer as Storyteller

Tuğba Özbölük, 2019, Advances in Media, Entertainment, and the Arts.

When modesty meets fashion: how social media and influencers change the meaning of hijab

Tuğba Özbölük, Zerrin Karakavak, 2022, Journal of Islamic Marketing.

Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM

Tuğba Özbölük, Ramazan Kurtoğlu, Pınar Hacihasanoğlu, 2021, Journal of Brand Management.

Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM

Tuğba Özbölük, Ramazan Kurtoğlu, Pınar Hacihasanoğlu, 2021, Journal of Brand Management.