Hamish Simmonds

发表

Like is a verb: exploring tie strength and casual brand use effects on brand attitudes and consumer online goal achievement

Michelle Renton, Hamish Simmonds, 2017 .

Effectuation and Morphogenesis in the New Zealand Fairtrade Marketing System

Michelle Renton, Hamish Simmonds, 2019 .

Emancipatory marketing and the emancipation of marketing research: a critical realist perspective

Hamish Simmonds, 2018, Journal of Critical Realism.

Marketing systems: critical realist interventions towards better theorizing

A. Gazley, Hamish Simmonds, 2018 .

Theorising change and stability in service ecosystems: a morphogenetic approach

A. Gazley, Hamish Simmonds, Kate Daellenbach, 2018 .

When service providers fail: outsourcing help and consumer attitudes

A. Gazley, Hamish Simmonds, 2018, Journal of Business Strategy.

Mechanisms of service ecosystem emergence: Exploring the case of public sector digital transformation

V. Kaartemo, A. Gazley, Michelle Renton, 2021 .

Service ecotones: the complex boundary zones of service (eco) systems

Hamish Simmonds, Aaron Gazley, A. Gazley, 2018 .

An Ecosystem Governance Lens for Public Sector Digital Transformation

Hamish Simmonds, 2022, Handbook of Research on Smart Management for Digital Transformation.

Impact value and sustainable, well-being centred service systems

A. Gazley, Hamish Simmonds, 2020 .

Enabling the marketing systems orientation: re-establishing the ontic necessity of relations

Hamish Simmonds, Hamish Simmonds, 2018, Kybernetes.