Alexander E. Reppel

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Internet community bonding:the case of macnews.de

Alexander Reppel, Isabelle Szmigin, Isabelle Szmigin, 2004 .

Online community: enhancing the relationship marketing concept through customer bonding

Isabelle Szmigin, Louise Canning, Alexander E. Reppel, 2005 .

Consumer-managed profiling: a contemporary interpretation of privacy in buyer–seller interactions

Isabelle Szmigin, Alexander E. Reppel, 2010 .

Individual values and motivational complexities in ethical clothing consumption: A means-end approach

Alexander Reppel, Thorsten Gruber, K. Keeling, 2012 .

Designing Online Laddering Studies

Isabelle Szmigin, Thorsten Gruber, Alexander E. Reppel, 2012 .

Service recovery in higher education: Does national culture play a role?

Thorsten Gruber, Alexander E. Reppel, I. Chowdhury, 2011 .

Designing and conducting online interviews to investigate interesting consumer phenomena

Alexander Reppel, Isabelle Szmigin, Thorsten Gruber, 2008 .

Revealing the expectations and preferences of complaining customers by combining the laddering interviewing technique with the Kano model of customer satisfaction

Alexander Reppel, Isabelle Szmigin, Thorsten Gruber, 2008 .

The iPod Phenomenon: Identifying a Market Leader?s Secrets Through Qualitative Marketing Research

Isabelle Szmigin, Thorsten Gruber, Alexander E. Reppel, 2006 .

Complaint resolution management expectations in an asymmetric business‐to‐business context

Peter Naudé, Bahar Ashnai, Alexander Reppel, 2010 .

Using Means-End Approaches to Understand Business Complaint Management

Bahar Ashnai, S. Henneberg, P. Naudé, 2008 .

Which classroom service encounters make students happy or unhappy?: insights from an online CIT study

Thorsten Gruber, Alexander E. Reppel, R. Voss, 2010 .

Investigating the Influence of Professor Characteristics on Student Satisfaction and Dissatisfaction

Glen H. Brodowsky, Thorsten Gruber, Alexander E. Reppel, 2012 .

Understanding the characteristics of effective professors: the student's perspective

Alexander Reppel, Thorsten Gruber, Thorsten Gruber, 2010 .

Does culture impact preferred employee attributes in complaint-handling encounters?

Isabelle Szmigin, I. Abosag, Thorsten Gruber, 2013 .

Cross-National Comparison of Attributes and Qualities of Effective Customer Contact Employees during Face-to-Face Complaint Handling Encounters

Isabelle Szmigin, I. Abosag, Thorsten Gruber, 2011 .

Customer experiences in the age of artificial intelligence

Nisreen Ameen, Ali Tarhini, Alexander Reppel, 2020, Computers in Human Behavior.

Teaching What Society Needs: “Hacking” an Introductory Marketing Course With Sustainability and Macromarketing

Julie V. Stanton, Alexander E. Reppel, C. Domegan, 2021, Journal of Marketing Education.

Shouting on social media? A borderscapes perspective on a contentious hashtag

O. Kravets, Benedetta Cappellini, Alexander E. Reppel, 2019, Technological Forecasting and Social Change.

Macromarketing and the Crisis of the Social Imagination

James A. Fitchett, Clifford J. Shultz, M. Laamanen, 2013 .

Complaint management expectations: An online laddering analysis of small versus large firms

Peter Naudé, Bahar Ashnai, Alexander Reppel, 2009 .

in an Asymmetric Business-to-Business Context

Bahar Ashnai, S. Henneberg, P. Naudé, 2008 .

Reflections on Sustainable Enterprise

Alexander E. Reppel, 2012 .

Analysing the preferred characteristics of frontline employees dealing with customer complaints: A cross‐national Kano study

Alexander Reppel, Ibrahim Abosag, Isabelle Szmigin, 2011 .

A Cross-Cultural Comparison of Business Complaint Management Expectations

F. Huber, Bahar Ashnai, S. Henneberg, 2015 .

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

Julie V. Stanton, S. Shapiro, Alexander E. Reppel, 2020 .

Conducting Qualitative Research Online-An Exploratory Study into the Preferred Attributes of an Iconic Digital Music Player

Alexander Reppel, Thorsten Gruber, Isabelle Szmigin, 2007 .