H. Mai

Consumer participation in virtual communities: The role of personal values and personality

H. Mai, Svein Otta Olsen, Huynh Thi Xuan Mai, 2015 .

Consumer Participation in Self-Production: The Role of Control Mechanisms, Convenience Orientation, and Moral Obligation

S. O. Olsen, H. Mai, 2016 .

Consumer Participation: The Case of Home Meal Preparation

S. O. Olsen, H. Mai, 2013 .