G. Lau

Consumers' Trust in a Brand and the Link to Brand Loyalty

G. Lau, Sook Han Lee, 1999 .

Individual and Situational Factors Influencing Negative Word‐of‐Mouth Behaviour

G. Lau, S. Ng, 2009 .

The influence of task characteristics and job-related characteristics on retail salesperson selling orientation

G. Lau, Siew Bin, Huang, 1999 .

Strategic Role and Contribution of Purchasing in Singapore: A Survey of CEOs

M. Goh, G. Lau, Lillian Neo, 1999 .

The Export Behavior of Firms in Singapore: An Application of the Stage of Internationalization Model

G. Lau, A. Hakam, Shong Boon Kong, 1993 .

Strategic Business Opportunities in the Growth Triangle

M. Goh, J. Richardson, G. Lau, 1992 .

Marketing : text and cases

C. Wee, G. Lau, 1994 .

Gatekeeping in organizational purchasing: an empirical investigation

M. Razzaque, G. Lau, A. Ong, 2003 .

Trustworthiness of Salespeople in the Business-to-Business Market: The Five C's

G. Lau, H. W. Chin, 2003 .

A case study of buyer-seller relationships during the industrial product development process

Geok Theng Lau, Woon Kok Tan, G. Lau, 2000, Proceedings of the 2000 IEEE International Conference on Management of Innovation and Technology. ICMIT 2000. 'Management in the 21st Century' (Cat. No.00EX457).

DURING THE INDUSTRIAL PRODUCT DEVELOPMENT PROCESS

Geok Theng Lau, Woon Kok, G. Lau, 2000 .

Purchase-Related Factors and Buying Center Structure

Mark Goh, M. Goh, G. Lau, 1999 .

International Procurement Offices in Asia

M. Goh, G. Lau, 2002 .

Buyer‐seller relationships in the PCB industry

Mark Goh, Geok Theng Lau, M. Goh, 2005 .

Electronics international procurement offices in Singapore

M. Goh, G. Lau, 1998 .