Aurélie Merle

Enhancing consumer value of the co-design experience in mass customization

F. Turner, D. Gotteland, Aurélie Merle, 2020 .

Does it pay to be honest? The effect of retailer-provided negative feedback on consumers’ product choice and shopping experience

S. Sénécal, Anik St-Onge, Aurélie Merle, 2022, Journal of Business Research.

Stimulating consumers’ creativity through analogical thinking: How can transfer distance and transfer content be matched?

D. Gotteland, Aurélie Merle, O. Trendel, 2018 .

Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site

Sylvain Senecal, Aurélie Merle, Anik St-Onge, 2012, Int. J. Electron. Commer..

Understanding the Perceived Value of Mass Customization: The Distinction between Product Value and Experiential Value of Co-Design

Aurélie Merle, Jean-Louis Chandon, Elyette Roux, 2008 .

The effects of indication of local geographical origin on food perceptions

C. Werle, Aurélie Merle, Catherine Hérault-Fournier, 2016 .

Perceived Value of the Mass-Customized Product and Mass Customization Experience for Individual Consumers

Fabrice Alizon, Aurélie Merle, Jean-Louis Chandon, 2010 .

How to Assess and Increase the Value of a Co-Design Experience: A Synthesis of the Extant Literature

Pauline Fatien Diochon, Frances Turner, Aurelie Merle, 2011 .