Zhaoyang Guo
发表
When Do Online Consumers Shop in an Offline Store: The Moderating Effects of Product Characteristics
K. Shen,
Yuanfeng Cai,
Zhaoyang Guo,
2016
.
K. Shen,
Yuanfeng Cai,
Zhaoyang Guo,
2013
.
K. Zhou,
S. Sheng,
J. Li,
2018
.
Zhaoyang Guo,
Jun Ouyang,
Yanli Jia,
2022,
Psychology & Marketing.
Zhaoyang Guo,
Udaya Kumara Kga,
2012
.
Robert W. Palmatier,
Eric Fang,
Jongkuk Lee,
2016
.
Zhaoyang Guo,
Jun Ye,
Xiaoyin Ye,
2020
.
Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China
Chuanyi Tang,
Y. Liu-Thompkins,
Hangjun Xu,
2018,
Journal of Business Research.
Zhaoyang Guo,
Xina Yuan,
Xi Chen,
2011,
ICSSSM11.
Jin Won Lee,
Zhaoyang Guo,
Xina Yuan,
2019,
Asia Pacific Journal of Management.
Wei Jiang,
Zhaoyang Guo,
2019,
International Entrepreneurship and Management Journal.
Kathy Ning Shen,
Yuanfeng Cai,
Zhaoyang Guo,
2012
.
Zhaoyang Guo,
Qingchang Li,
Siyu Hou,
2020,
Sustainability.
Eric Fang,
Zhaoyang Guo,
Xina Yuan,
2013
.
K. Zhou,
Wei Jiang,
Liwen Wang,
2020
.
Y. Zhang,
Zhaoyang Guo,
Yirang Zhang,
2019
.
Zhaoyang Guo,
Xue Ke,
Li-Huei Wang,
2020,
Psychological reports.
Wei Jiang,
Zhaoyang Guo,
2019,
International Entrepreneurship and Management Journal.
Jin Won Lee,
Zhaoyang Guo,
Xina Yuan,
2020,
Asia Pacific Journal of Management.
Yuanfeng Cai,
Zhaoyang Guo,
2011
.
K. Zhou,
Chengli Shu,
Wei Jiang,
2021,
Innovation.
K. Zhou,
S. Sheng,
J. Li,
2018,
Journal of the Academy of Marketing Science.
Zhaoyang Guo,
Chenxi Zhou,
L. Lin,
2023,
Journal of Service Theory and Practice.