Pei-Jou Kuo

Willingness to Pay for Customization: The Impact of Choice Variety and Specification Assistance

David A. Cranage, Pei-Jou Kuo, D. Cranage, 2012 .

Microcelebrity: The Impact of Information Source, Hotel Type, and Misleading Photos on Consumers’ Responses

M. McCall, Pei-Jou Kuo, Lu Zhang, 2019, Cornell Hospitality Quarterly.

Consumers’ responses to ambivalent online hotel reviews: The role of perceived source credibility and pre-decisional disposition

Li Miao, Pei-Jou Kuo, H. Xie, 2011 .

Measuring psychographics to assess purchase intention and willingness to pay

Nelson A. Barber, Melissa Bishop, Pei-Jou Kuo, 2012 .

The impact of disability on guests’ perceptions of service quality delivery in the hospitality industry

Nelson A. Barber, Valentini Kalargyrou, Pei-Jou Kuo, 2018, International Journal of Contemporary Hospitality Management.

Consumers' perspectives on service staff with disabilities in the hospitality industry

Valentini Kalargyrou, Pei-Jou Kuo, 2014 .

Exploring Dishware Influences on Product Evaluation, Willingness to Pay, and Restaurant Type

Nelson A. Barber, Pei-Jou Kuo, 2014 .

The Impact of Hotel Room Colors on Affective Responses, Attitude, and Booking Intention

Pei-Jou Kuo, Lu Zhang, 2021 .

What you get is not what you saw: exploring the impacts of misleading hotel website photos.

D. Cranage, Pei-Jou Kuo, Lu Zhang, 2015 .

Face Gain and Face Loss in Restaurant Consumers’ Brand Advocate Behaviors

Yao-Chin Wang, Pei-Jou Kuo, Y. Huang, 2018, Journal of Hospitality & Tourism Research.