Sonia San Martín Gutiérrez

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Los determinantes de la confianza del comprador online. Comparación con el caso de subasta 1 Determinants of online buyer trust. A comparison with the auction system

Sonia San Martín Gutiérrez, C. Camarero, Carmen Camarero, 2010 .

The consumer's relational commitment: main dimensions and antecedents

Jesús Gutiérrez Cillán, Carmen Camarero Izquierdo, Sonia San Martín Gutiérrez, 2004 .

Possibilities of B2C buying and selling using mobile devices in comparison with Internet

Sonia San Martín Gutiérrez, 2010 .

Consumer-Retailer Relationships from a Multi-Level Perspective

Sonia San Martín Gutiérrez, 2005 .

The impact of customer relationship marketing on the firm performance: a Spanish case

Jesús Gutiérrez Cillán, Carmen Camarero Izquierdo, Sonia San Martín Gutiérrez, 2005 .

The purchase of foreign products: the role of firm’s country-of-origin reputation, consumer ethnocentrism, animosity and trust

Sonia San Martín Gutiérrez, Nadia Torres, 2007 .

Determinants of Clothing Repurchase Through Mobile Devices

Rebeca San José, Sonia San Martín Gutiérrez, Paula Rodríguez-Torrico, 2015 .

The role of omnichannel tendency in digital information processing

Sonia San Martín Gutiérrez, Paula Rodríguez-Torrico, Rebeca San José-Cabezudo, 2020, Online Inf. Rev..

A model of consumer relationships with store brands, personnel and stores in Spain

Sonia San Martín Gutiérrez, 2006 .

Online buying perceptions in Spain: can gender make a difference?

Sonia San Martín Gutiérrez, Nadia H. Jiménez, Nadia H. Jiménez, 2011, Electron. Mark..

Dual effect of perceived risk on cross-national e-commerce

Sonia San Martín Gutiérrez, Carmen Camarero Izquierdo, Rebeca San José-Cabezudo, 2011, Internet Res..

How perceived risk affects online buying

Sonia San Martín Gutiérrez, Carmen Camarero Izquierdo, Carmen Camarero Izquierdo, 2009, Online Inf. Rev..

Consumer Trust to a Web Site: Moderating Effect of Attitudes toward Online Shopping

Sonia San Martín Gutiérrez, Carmen Camarero Izquierdo, Carmen Camarero Izquierdo, 2008, Cyberpsychology Behav. Soc. Netw..

The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps

Sonia San Martín Gutiérrez, Carmen Camarero Izquierdo, Rebeca San José-Cabezudo, 2020, J. Theor. Appl. Electron. Commer. Res..

Product and channel-related risk and involvement in online contexts

Sonia San Martín Gutiérrez, Carmen Camarero Izquierdo, Rebeca San José-Cabezudo, 2010, Electron. Commer. Res. Appl..

Achieving customers’ repurchase intention through stimuli and site attachment

Sonia San Martín Gutiérrez, Jana Prodanova, Nadia H. Jiménez, 2020, J. Organ. Comput. Electron. Commer..

Curbing electronic shopper perceived opportunism and encouraging trust

Sonia San Martín Gutiérrez, Nadia H. Jiménez, Nadia H. Jiménez, 2017, Ind. Manag. Data Syst..

Mobile Shoppers: Types, Drivers, and Impediments

Sonia San Martín Gutiérrez, Blanca López-Catalán, María Ángeles Ramón-Jerónimo, 2013, J. Organ. Comput. Electron. Commer..

Who might engage in mobile-commerce? Extended tam model and mobile shopper typology

Blanca López Catalán, Sonia San Martín Gutiérrez, Sonia San Martín Gutiérrez, 2010 .

A Cross-National Study on Online Consumer Perceptions, Trust, and Loyalty

Sonia San Martín Gutiérrez, Carmen Camarero Izquierdo, Carmen Camarero Izquierdo, 2012, J. Organ. Comput. Electron. Commer..

The Effect of Use, Overuse, and Appeal of Mobile Game App on Add-Ons Purchases and Players Recruitment

Rebeca San José-Cabezudo, Nadia H. Jiménez, Carmen Camarero Izquierdo, 2021, J. Organ. End User Comput..

Factors determining firms' perceived performance of mobile commerce

Sonia San Martín Gutiérrez, Blanca López-Catalán, María Ángeles Ramón-Jerónimo, 2012, Ind. Manag. Data Syst..

Determinants of consumer intention to go to a tourist destination.

Sonia San Martín Gutiérrez, Rafael Câmara, 2011 .

Developing relationships within the framework of local economic development in Spain

Sonia San Martín Gutiérrez, Carmen Camarero Izquierdo, Carlos Hernández Carrión, 2008 .

How can a mobile vendor get satisfied customers?

Sonia San Martín Gutiérrez, Blanca López-Catalán, Sonia San Martín Gutiérrez, 2013, Ind. Manag. Data Syst..

A Typology of Firms Regarding M-Commerce Adoption

Sonia San Martín Gutiérrez, Nadia H. Jiménez, Nadia H. Jiménez, 2015, Int. J. Inf. Syst. Model. Des..

Trust, satisfaction, relational norms, opportunism and dependence as antecedents of employee organizational commitment

Sonia San Martín Gutiérrez, 2013 .

Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior

Sonia San Martín Gutiérrez, Paula Rodríguez-Torrico, Rebeca San José-Cabezudo, 2017, Comput. Hum. Behav..

The replies of hotels to clients through TripAdvisor: A big data analysis

N. Domínguez, Sonia San Martín Gutiérrez, Nuria Puente, 2018 .