P. Goodell

Historical, Descriptive and Strategic Perspectives on the Construct of Product Commitment

Charles L. Martin, P. Goodell, Phillips W. Goodell, 1991 .

Identifying the health conscious consumer.

P W Goodell, P. Goodell, F B Kraft, 1993, Journal of health care marketing.

The Multiple Dimensions of Role Ambiguity and Their Impact Upon Psychological and Behavioral Outcomes of Industrial Salespeople

Jagdip Singh, G. K. Rhoads, P. Goodell, 2013 .