J. Lynch

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Exploring The Foundations Of Trust

P. Michell, J. Reast, J. Lynch, 1998 .

The Marketing Concept: Putting the Theory into Practice

G. Hooley, J. Lynch, Jenny Shepherd, 1990 .

Marketing lessons from the UK's high‐flying companies

G. Hooley, J. Lynch, J. E. Lynch, 1985 .

Relationship marketing needs total quality management

B. Barnes, J. Lynch, D. S. Morris, 1999 .

Effective Marketing in Taiwan: Profiles of the Top Performers

G. Hooley, O. H. Yau, J. Lynch, 1992 .

Only connect: The role of marketing and strategic management in the modern organisation

J. Lynch, James E. Lynch, J. E. Lynch, 1994 .

Long Range Planning for Universities.

J. Lynch, P. Doyle, J. E. Lynch, 1976 .

Industrial advertising budget approaches in the U.K.

G. Hooley, J. Lynch, J. E. Lynch, 1989 .

A study of the size and composition of the viewing audience of an educational television program in the Detroit metropolitan area

J. Lynch, 1956 .

How UK Advertisers Set Budgets

G. Hooley, J. Lynch, 1985 .

New perspectives on marketing mix programme standardisation

P. Michell, J. Lynch, O. S. Al-Abdali, 1998 .

Generic marketing strategies

David Jobber, Graham J. Hooley, G. Hooley, 1992 .

The evolution of buyer-supplier relationships in the automotive industries of emerging European economies: the case of Turkey

T. F. Burgess, H. K. Gules, T. Burgess, 1997 .