N. Assarut

发表

The role of live streaming in building consumer trust and engagement with social commerce sellers

Apiradee Wongkitrungrueng, N. Assarut, 2020, Journal of Business Research.

Live streaming commerce from the sellers’ perspective: implications for online relationship marketing

Apiradee Wongkitrungrueng, N. Assarut, N. Dehouche, 2020 .

Dairy Products Market Segmentation: The Effects of Country of Origin on Price Premium and Purchase Intention

N. Assarut, Sawika Unahanandh, 2013 .

Foreign food consumption as an extraordinary experience: A comparative study on the perceived value of Japanese and Thai consumers

N. Assarut, Wataru Uehara, 2022 .

Service Quality and Satisfaction of Traditional and Technology-Enhanced Services

N. Assarut, S. Eiamkanchanalai, 2017 .

Assessing the Organizational Culture of Thai Synchrotron Light Research Institute

N. Assarut, S. Sujitjorn, Naphatthira Mungthanaworakun, 2020, Open Journal of Business and Management.

Low-Risk Innovative Ideas with High Self-Confidence: Innovation Process Characteristics in ASEAN Countries

Yuhanis Ab. Aziz, Y. Washida, K. Mori, 2020 .

Antecedents of IoT adoption in food supply chain quality management: an integrative model

N. Assarut, S. Setamanit, Pakorn Opasvitayarux, 2022, Journal of International Logistics and Trade.

Attitude toward the elderly and social interaction: Approach toward an intergenerational society

N. Assarut, S. Eiamkanchanalai, S. Surasiengsunk, 2018 .

Determinants of Green Product Purchase Intentions: the Roles of Environmental Consciousness and Product Attributes

N. Assarut, Patnaree Srisuphaolarn, 2010 .

Entrepreneur Mindset, Social Capital and Adaptive Capacity for Tourism SME Resilience and Transformation during the COVID-19 Pandemic

Kritinee Pongtanalert, N. Assarut, 2022, Sustainability.

The Impact of Perceived Counterfeit Luxury Brand Proliferation on Luxury Brand Values and Patronage Intention

N. Assarut, Natee Srisomthavil, 2018, Market-Tržište.

When art meets mall: impact on shopper responses

Apiradee Wongkitrungrueng, N. Assarut, Ana Vukadin, 2018 .

Consumer innovativeness and opinion leadership: revisiting consumer characteristics in new product diffusion model

N. Assarut, S. Eiamkanchanalai, 2015 .

The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothing

N. Assarut, S. Sinthupinyo, Earth Chandrruangphen, 2022, Cogent Business & Management.

How Hotel Brand Website Contributes to Online Hotel Reservation on Consumer Review Website?

N. Assarut, S. Eiamkanchanalai, 2021, Advances in Hospitality and Tourism Research (AHTR).

Effects of Innovation Characteristics and Emotional Attachment on Adoption of the Digital Magazine

N. Assarut, S. Eiamkanchanalai, S. Eiamkanchanalai, 2012 .

Applying Psychic Distance to Services Internationalization: A Case Study of Thai Caregivers and Japanese Elderly

N. Assarut, Patnaree Srisuphaolarn, 2018, Journal of Asia-Pacific Business.

Consumption pattern using lifestyle and culture classification: A case study of Gen X and late baby boomers in the Bangkok metropolis

N. Assarut, S. Surasiengsunk, Somkiat Elamkanchanalai, 2013 .

The Formation of Country of Origin Images: A Human Personality Traits-based Measurement Approach

N. Assarut, 2006 .

Foreign food consumption as an extraordinary experience

N. Assarut, Wataru Uehara, 2020, Tourism.

Impact of Green Supply Chain Management Practices on Employee Engagement and Organizational Commitment: Mediating Role of Firm Performance

N. Assarut, Krisana Visamitanan, 2021, Global Business Review.