Chu-Bing Zhang

发表

The Impact of Self-Quantification on Consumers’ Participation in Green Consumption Activities and Behavioral Decision-Making

Yu‐dong Zhang, Hui‐long Zhang, Chu-Bing Zhang, 2020, Sustainability.

How social media usage influences B2B customer loyalty: roles of trust and purchase risk

Chu-Bing Zhang, Yina Li, 2019, Journal of Business & Industrial Marketing.

Linking big data analytical intelligence to customer relationship management performance

Annie Peng Cui, Xinchun Wang, Chu-Bing Zhang, 2020 .

Quantified or nonquantified: How quantification affects consumers' motivation in goal pursuit

Yu‐dong Zhang, Chu-Bing Zhang, Dong-Jin Li, 2019, Journal of Consumer Behaviour.

Impact of Social Support on Social Loafing in Online Brand Community

Chu-Bing Zhang, Na Li, Xuyang Wang, 2018 .

Are benefits of others important? The interaction effect of moral identity and construal level on green consumption

Chu-Bing Zhang, Dong-Jin Li, Bo Wu, 2018, Journal of Contemporary Marketing Science.

Social loafing in online brand communities: the roles of personality and dehumanization

Chu-Bing Zhang, Yu-Dong Zhang, Ru-Jing Hou, 2021, Online Inf. Rev..

How WeChat can retain users: Roles of network externalities, social interaction ties, and perceived values in building continuance intention

Bo Wu, Chu-Bing Zhang, Yi-Na Li, 2017, Comput. Hum. Behav..

Effects of intrinsic and extrinsic motivation on social loafing in online travel communities

Chu-Bing Zhang, Ying Chang, Ru-Jing Hou, 2020, Comput. Hum. Behav..

To WeChat or to more chat during learning? The relationship between WeChat and learning from the perspective of university students

Chu-Bing Zhang, Shenghao Han, Ru-Jing Hou, 2020, Education and Information Technologies.

Effect of WeChat interaction on brand evaluation: A moderated mediation model of para-social interaction and affiliative tendency

Ru-Jing Hou, Chu-Bing Zhang, Ying Chang, 2022, Journal of Retailing and Consumer Services.

How to alleviate social loafing in online brand communities: The roles of community support and commitment

Chu-Bing Zhang, Na Li, Shenghao Han, 2021, Electron. Commer. Res. Appl..