Rémi Mencarelli

发表

Consumption experience: past, present and future

Renaud Lunardo, Damien Chaney, Rémi Mencarelli, 2018, Qualitative Market Research: An International Journal.

Modeling and testing the impacts of an experiential enrichment strategy: The case of a tourist experience

Cindy Lombart, Rémi Mencarelli, Lydie Bonnefoy-Claudet, 2015 .

Museoparks and re‐enchantment of the museum visits: an approach centred on visual ethnology

Rémi Mencarelli, Mathilde Pulh, 2012 .

Proximity in marketing: An integrating theoretical framework and research agenda

Rémi Mencarelli, F. Lenglet, 2020 .

When the arts inspire businesses: Museums as a heritage redefinition tool of brands

Nripendra P. Rana, David M. Woisetschläger, David L. Mothersbaugh, 2017 .

The consequences of the heritage experience in brand museums on the consumer–brand relationship

Damien Chaney, Rémi Mencarelli, Mathilde Pulh, 2019, European Journal of Marketing.

Consumers’ brand heritage experience: between acceptance and resistance

Damien Chaney, Rémi Mencarelli, Mathilde Pulh, 2020 .

Perceiving Control over the Exchange on Peer-to-Peer Platforms: Measurement and Effects in the Second-Hand Market

Markus Blut, Cindy Lombart, Renaud Lunardo, 2022, Marketing Letters.

Perceived value in B2B and B2C: A comparative approach and cross-fertilization

A. Rivière, Rémi Mencarelli, 2021 .

Influences of the perceived value on actual repurchasing behavior: Empirical exploration in a retailing context

Rémi Mencarelli, Carole Lombart, 2017 .

Perceived value in B2B and B2C

Rémi Mencarelli, Arnaud Rivière, A. Rivière, 2015 .

Towards a Theoretical Clarification of Perceived Value in Marketing

A. Rivière, Rémi Mencarelli, 2012 .

The Place-Object Interaction as a Conceptualization of Lived Experience: Test of an Integrative Model

Rémi Mencarelli, 2008 .

Positioning strategies of cultural institutions: a renewal of the offer in the face of shifting consumer habits

Rémi Mencarelli, Rémi Mencarelli, Mathilde Pulh, 2008 .

Web 2.0: Is the museum-visitor relationship being redefined ?

Rémi Mencarelli, Mathilde Pulh, 2015 .

Do myriad e-channels always create value for customers? A dynamic analysis of the perceived value of a digital information product during the usage phase

Cindy Lombart, Rémi Mencarelli, Arnaud Rivière, 2021 .

Prevision model and empirical test of box office results for sequels

Bertrand Belvaux, Rémi Mencarelli, Rémi Mencarelli, 2021 .

Museums, consumers, and on‐site experiences

Séverine Marteaux, Rémi Mencarelli, Mathilde Pulh, 2010 .

Positioning the Supply of Live Performance: Innovative Managerial Practices Relating to the Interaction of Spectator, Performance and Venue

Rémi Mencarelli, Mathilde Pulh, Rémi Mencarelli, 2006 .

Customer Perceived Value: A Comprehensive Meta-analysis

Renaud Lunardo, Rémi Mencarelli, Markus Blut, 2023, Journal of Service Research.

Place and nature of managerial contributions to marketing research: the case of Décisions Marketing

Rémi Mencarelli, Gilles N’Goala, 2023, Décisions Marketing.